Storefront

Your storefront is your public portfolio on Flexilocus—a professional showcase where brands discover your work, review your offerings, and decide to collaborate with you. This comprehensive guide will help you build an attractive, effective storefront that converts brand visits into collaboration opportunities.

What is Your Storefront?

Understanding the Storefront Concept

Your storefront is a public-facing page that serves as your professional portfolio on Flexilocus. Think of it as your personal website within the platform, designed specifically to attract and convert brands into collaboration partners.

What the Storefront Is and Its Purpose

Purpose:

Portfolio: Showcase your channels, content, and past work
Service Menu: Display your collaboration packages and pricing
First Impression: Brands form their opinion of you based on your storefront
Sales Tool: Convert brand interest into collaboration inquiries
Professional Identity: Represent your brand and values

What Makes It Different from Your Profile:

Profile: Internal platform information for account management
Storefront: Public-facing portfolio optimized for brand discovery

Public URL Format

Your storefront has a unique, sharable URL:

Format: flexilocus.com/c/username or flexilocus.com/c/@username

Example: If your username is "johndoe", your storefront URL would be:

flexilocus.com/c/johndoe

Key Points:

Usernames are stored without the @ symbol
The @ is added when displaying
URL is unique to you
You can share this link anywhere (social media, email signature, website)
Brands can discover your storefront through search engines (SEO)

How Brands Discover and View Your Storefront

Discovery Methods:

Platform Discovery: Brands find you through Flexilocus creator search, then visit your storefront
Direct Link: You share your storefront URL directly with potential brand partners
Search Engines: Your storefront can be indexed by Google and other search engines
Social Media: Share your storefront link on Instagram, YouTube, etc.
Email Signature: Include your storefront in professional communications
Campaign Applications: Brands review your storefront when you apply to campaigns

What Brands See:

Your cover image and profile picture
Bio and introduction
All your channels with statistics
Service offerings and packages
Pricing (if you've made it visible)
Past brand collaborations
Social links and contact options

Storefront as Your Portfolio

Your storefront is more than a profile—it's your professional portfolio that should:

Highlight your best work
Show your range and versatility
Demonstrate your professionalism
Make it easy for brands to understand what you offer
Provide clear next steps for collaboration

Building Your Storefront

Navigating to the Storefront Editor

Step 1: Access the Editor

Log in to your Flexilocus creator dashboard
Look for "Storefront" in the main navigation menu
Click "Storefront" or "Edit Storefront"
You'll be taken to the storefront editing interface

Alternative Access:

From your dashboard, look for a "Build Storefront" or "Edit Storefront" button
From your profile menu, select "My Storefront"

Understanding Storefront Blocks

Your storefront is built using blocks—modular sections you can add, remove, and rearrange.

Block Concept:

Each block represents a section of your storefront
Blocks can be reordered by dragging and dropping
Some blocks are required; others are optional
Different block types serve different purposes

Available Block Types:

Cover Image Block: Hero image at the top
Bio Block: Your introduction and about section
Channel Blocks: Showcase specific platforms (YouTube, Instagram, TikTok, etc.)
About Me Block: Extended personal/professional information
Brand Logos Block: Display past brand collaborations
Text Block: Custom content sections
Newsletter Block: Highlight your newsletter
Social Links Block: Links to your various profiles

Adding Your Cover Image

The cover image is the first thing brands see—make it count!

Requirements:

Dimensions: 1920x1080 pixels (or similar 16:9 ratio)
File Format: JPG, PNG, WebP
Max File Size: 10MB
Quality: High-resolution, professional

How to Add/Update:

In the storefront editor, find the "Cover Image" section
Click "Upload Cover Image" or the image placeholder
Select an image from your computer
Crop or adjust if needed using the built-in editor
Preview the result
Click "Save" or "Apply"

Cover Image Best Practices:

Use a professional, high-quality photo
Ensure good composition and lighting
Include yourself if you're a personal brand
Use branded graphics if you have them
Avoid cluttered or busy backgrounds
Make sure any text is readable
Test how it looks on both desktop and mobile
Consider your brand colors and aesthetic

What Works Well:

Professional headshot with branded background
Action shot that represents your content (cooking, traveling, etc.)
Clean, branded graphic with your logo or tagline
Screenshot/collage of your best content
Lifestyle image that matches your niche

Customizing Your Bio for the Storefront

Bio vs. Profile Description:

Your storefront bio can be different from your profile description
Optimize it specifically for brands

What to Include:

Introduction: Who you are in one sentence
Niche: What type of content you create
Audience: Who watches/follows you
Value Proposition: What brands get by working with you
Experience: Notable collaborations or achievements
Personality: Let your unique voice shine through

Example Bio:

Hey, I'm Sarah—a sustainable fashion influencer helping millennials build
eco-friendly wardrobes. With 250K followers across Instagram and TikTok,
I create engaging content that drives real purchase decisions. My audience
consists of environmentally-conscious women aged 22-35 who trust my
recommendations. I've partnered with brands like [Brand A], [Brand B], and
[Brand C] to create authentic sponsored content that outperforms industry
benchmarks. Let's create something amazing together!

Bio Best Practices:

Keep it concise but informative (150-300 words)
Write in first person for authenticity
Include specific numbers (followers, engagement rate, etc.)
Mention notable brand collaborations
Highlight what makes you unique
End with a call-to-action
Proofread for grammar and spelling

How to Edit:

In storefront editor, find the "Bio" or "About" block
Click to edit
Type or paste your bio
Format with bold, italics, or line breaks if available
Preview the result
Save changes

Adding Location and Language Information

Location:

Helps brands find local creators
Important for regional campaigns
You control specificity (country, state, city)

How to Add:

In storefront settings, find "Location"
Enter your location (city, state/province, country)
Choose visibility settings if available
Save

Languages:

Shows what languages you create content in
Critical for international brands
Increases discoverability

How to Add:

Find "Languages" section in storefront editor
Select all languages you're fluent in
Mark your primary language
Save changes

Preview vs Edit Mode

Edit Mode:

How you see and modify your storefront
Drag and drop blocks to reorder
Add, edit, or remove content
Changes aren't live until you publish

Preview Mode:

See your storefront as brands see it
Test desktop and mobile views
Verify all links and images work
No editing capabilities

How to Switch:

Look for "Preview" button in edit mode
Click to see live preview
Click "Back to Edit" or "Edit Mode" to return
Some platforms show side-by-side preview

Before Publishing:

Always preview your storefront
Check on desktop and mobile
Verify all images load
Test all links
Review for typos or formatting issues
Ask a friend to review if possible

Storefront Blocks

Platform Channel Blocks

Display your social media channels and content platforms prominently.

Available Platform Blocks:

YouTube Block
Instagram Block
TikTok Block
X/Twitter Block
LinkedIn Block
Newsletter Block
Podcast Block

What Each Block Displays:

Channel name and handle
Follower/subscriber count
Channel avatar
Engagement statistics
Link to the actual channel
Offerings/packages for that channel (optional)

How to Add a Channel Block:

In storefront editor, click "Add Block" or "+"
Select "Channel Block"
Choose the platform type
Select which of your channels to display (if you have multiple)
Configure block settings:
- Show/hide statistics
- Show/hide offerings
- Customize description
Save the block

Block Ordering:

Order blocks by priority (most important channels first)
Consider your target audience (what platform brands care about most?)
Place strongest channels near the top

Best Practices:

Add blocks for all your active, verified channels
Keep statistics up to date
Use high-quality channel avatars
Write compelling channel descriptions
Enable offerings display (covered later)

About Me Block

An extended section to tell your story and connect with brands on a personal level.

What to Include:

Your background and journey
Why you create content
Your values and mission
What inspires you
Your audience relationship
Future goals and aspirations

Example:

About Me

I started my sustainable fashion journey five years ago after learning about
the environmental impact of fast fashion. What began as a personal challenge
to shop only second-hand grew into a thriving community of eco-conscious
fashion lovers.

Today, I'm passionate about proving that sustainable fashion can be stylish,
affordable, and accessible. My content breaks down complex sustainability
topics into actionable advice, helping my audience make informed choices
without sacrificing their personal style.

I believe in authentic partnerships with brands that share my values. Every
collaboration I take on is thoroughly vetted to ensure alignment with my
mission and my audience's interests. The result? Sponsored content that
performs exceptionally well because my community trusts my recommendations.

When I'm not creating content, you'll find me thrifting, experimenting with
new sustainable brands, or enjoying outdoor adventures with my rescue dog, Luna.

How to Add:

Click "Add Block" in storefront editor
Select "About Me" or "Text Block"
Write your extended about section
Format with headings, bold, lists, etc.
Add images if supported
Save the block

Best Practices:

Be authentic and personal
Share your "why"
Include relevant experience
Keep it scannable (use headings and short paragraphs)
Show personality while maintaining professionalism
Update as your journey evolves

Brand Logos Block (Past Collaborations)

Showcase brands you've worked with to build trust and social proof.

Why It Matters:

Social Proof: Brands trust creators who've worked with other brands
Credibility: Shows you're experienced and reliable
Quality Signal: Association with known brands elevates your profile
Category Fit: Demonstrates relevant experience in specific niches

What to Display:

Brand logos
Company names
Collaboration type (optional)
Time period (optional)
Sample content from the collaboration (optional)

How to Add the Block:

In storefront editor, click "Add Block"
Select "Brand Logos" or "Past Collaborations"
Upload brand logos:
- File format: PNG (with transparent background preferred), JPG
- Size: Square format works best (200x200 to 500x500 pixels)
- Quality: High-resolution logos
Enter brand names
Add links to the brand's website (optional)
Reorder logos as desired
Save the block

How to Get Brand Logos:

Search "[Brand Name] logo PNG" online
Visit the brand's press/media page for official logos
Use logos from their website (with permission)
Brands may provide logos during collaboration

Best Practices:

Only include brands you've actually worked with
Use high-quality, official logos
Arrange in order of prominence or chronologically
Include a mix of well-known and niche brands
Update regularly as you complete new collaborations
Consider adding video samples next to logos (if supported)

What Not to Do:

Don't include brands you haven't worked with
Don't use low-quality or pixelated logos
Don't claim partnerships that didn't happen
Don't include brands that had negative experiences

Text Block for Custom Content

Flexible block for any additional content you want to include.

Use Cases:

Testimonials from brands
Awards and recognition
Media mentions
Special services or packages
FAQs
Personal statement or manifesto
Content creation process
Equipment and tools you use

How to Add:

Click "Add Block"
Select "Text Block" or "Custom Content"
Add a heading/title
Write your content
Format with rich text editor (bold, italics, lists, links)
Add images or media if supported
Save the block

Example Uses:

Testimonials:

What Brands Say About Working With Me

"Sarah was incredible to work with. Her content exceeded our expectations
and drove a 25% increase in website traffic during the campaign week."
— Marketing Director, EcoThreads

"Professional, creative, and authentic. Sarah's audience engagement was
off the charts!"
— Brand Manager, GreenStyle Co.

Awards:

Recognition & Awards

🏆 Sustainable Influencer of the Year 2024 - EcoCreators Awards
🏆 Top 10 Fashion Micro-Influencers - StyleWatch Magazine
🏆 Best Sustainable Content Creator - Green Media Awards

Newsletter Block

If you have a newsletter, showcase it prominently.

What to Include:

Newsletter name
Description
Subscriber count
Frequency (weekly, monthly, etc.)
Sample content or topics covered
Subscribe link or embed

How to Add:

Add a "Newsletter Block" or "Text Block"
Enter newsletter details
Add subscriber count
Include a compelling description
Add subscription link
Consider embedding a signup form if supported
Save the block

Example:

Sustainable Style Weekly Newsletter

Every Tuesday, I send out a curated newsletter with:
📧 Sustainable fashion finds under $50
📧 Behind-the-scenes of my content creation
📧 Exclusive discount codes from my brand partners
📧 Eco-friendly lifestyle tips

Join 12,000+ subscribers who get first access to my brand deals and content.
[Subscribe Now]

Best Practices:

Highlight the value subscribers get
Include accurate subscriber count
Make the subscribe button prominent
Offer an incentive for signing up
Mention collaboration opportunities (brands can sponsor newsletters)

How to Add, Edit, and Remove Blocks

Adding Blocks:

In storefront editor, look for "Add Block", "+ Add Section", or similar button
Click to open the block selection menu
Choose the block type you want to add
Configure the block settings
Save the block
It will appear at the bottom or in the position you selected

Editing Blocks:

Hover over the block you want to edit
Look for an "Edit" icon or button (usually a pencil icon)
Click to open the editor
Make your changes
Save changes

Removing Blocks:

Hover over the block you want to remove
Look for a "Delete" or "Remove" icon (usually a trash can icon)
Click it
Confirm deletion if prompted
Block is removed from your storefront

Duplicating Blocks (if available):

Hover over a block
Look for "Duplicate" or "Copy" icon
Click to create a copy
Edit the copy as needed

Reordering Blocks for Best Presentation

Why Order Matters:

First blocks get the most attention
Logical flow keeps brands engaged
Strategic placement increases conversions

How to Reorder:

In storefront editor, most platforms use drag-and-drop
Hover over the block you want to move
Click and hold the "drag handle" (usually six dots or lines icon)
Drag the block up or down
Drop it in the desired position
Save changes

Recommended Order:

Cover Image: Always at the top
Bio/Introduction: Right after cover image
Primary Channel Block: Your strongest platform
Secondary Channel Blocks: Other important platforms
Offerings/Packages: Make it easy to see what you offer
Brand Logos: Social proof of past work
About Me: Extended story for interested brands
Additional Channel Blocks: Less prominent platforms
Newsletter Block: If you have one
Text Blocks: Testimonials, FAQs, etc.
Social Links: At the bottom

Mobile Considerations:

On mobile, all blocks stack vertically
Keep the most important information near the top
Test mobile view to ensure good UX

Channel Blocks & Offerings

Adding a Channel Block to Your Storefront

(Covered in "Platform Channel Blocks" section above, but here's a quick recap)

Quick Steps:

Add Block → Channel Block
Select platform (YouTube, Instagram, etc.)
Choose which channel (if you have multiple)
Configure display settings
Enable offerings display
Save

Configuring Channel Block Settings

Settings Options:

Display Options:

Show/hide subscriber count
Show/hide engagement statistics
Show/hide channel description
Show/hide channel avatar

Offerings Display:

Show offerings on storefront (toggle)
Select which offerings to display
Show/hide pricing
Customize offering descriptions

Call-to-Action:

"Work with me" button
"View packages" button
Direct link to channel
Custom CTA text

Visual Settings:

Block layout (horizontal, vertical, card style)
Color scheme (if customizable)
Image size and position

Displaying Channel Offerings/Packages

Why Display Offerings:

Brands immediately see what you offer
Clear pricing increases conversion
Reduces back-and-forth negotiation
Shows professionalism
Helps brands budget appropriately

What Offerings Include:

Package name (e.g., "Instagram Reel + Story")
Description of deliverables
Pricing (optional to display)
Turnaround time
Add-ons or extras
Sample work

How to Display:

In channel block settings, toggle "Show Offerings" to ON
Select which packages to display (all or specific ones)
Choose whether to show pricing (you can hide pricing and require inquiries)
Customize package descriptions for the storefront
Save settings

Setting Package Visibility on Storefront

Public Pricing:

✅ Transparent and builds trust
✅ Filters out brands with insufficient budget
✅ Reduces time spent on incompatible inquiries
❌ May limit negotiation flexibility
❌ Could discourage brands willing to pay more

Hidden Pricing (Inquiry Required):

✅ Allows case-by-case pricing
✅ Opportunity to upsell
✅ Builds relationship before discussing money
❌ Brands may not inquire without budget info
❌ More back-and-forth communication needed

Hybrid Approach:

Show starting prices ("Starting at $500")
Display some packages, hide others
Show price ranges instead of exact figures
List "Basic", "Standard", "Premium" tiers with approximate pricing

How to Control Visibility:

Go to channel settings or offerings management
For each offering, find "Storefront Visibility" toggle
Enable for packages you want to display publicly
Disable for packages you prefer to discuss privately
Choose pricing visibility separately
Save settings

Best Practices for Presenting Your Services

Clear Package Names:

✅ "YouTube 60-Second Integration Video"
✅ "Instagram Reel + 3 Stories Bundle"
❌ "Package A"
❌ "Standard Deal"

Detailed Descriptions:

Exactly what's included
Timeline/turnaround time
Revisions included
Usage rights
Add-ons available

Competitive Pricing:

Research industry standards
Price based on your reach and engagement
Consider your experience level
Factor in your niche (some command premium prices)

Visual Appeal:

Use icons or graphics for different package tiers
Color-code packages (bronze, silver, gold)
Make the most popular package stand out
Use clear, scannable formatting

Sample Work:

Include links to sample content
Embed videos when possible
Show before/after or performance metrics
Display variety of content styles

Creating Offerings/Packages

What Offerings Are

Offerings (also called packages) are pre-defined service bundles that you sell to brands. They specify exactly what deliverables you'll provide, at what price, and under what terms.

Purpose:

Standardize your services
Make it easy for brands to understand what you offer
Streamline the collaboration process
Set clear expectations upfront
Simplify pricing conversations

Creating Offerings for Each Channel

Each channel can have its own unique offerings based on what content works best on that platform.

How to Create Offerings:

Navigate to "Manage Channels"
Select the channel you want to create offerings for
Look for "Offerings", "Packages", or "Services" section
Click "Add New Offering" or "+ Create Package"
Fill out the offering details form
Save the offering

Package Names and Descriptions

Package Name:

Be specific and descriptive
Include deliverable type and quantity
Keep it concise (under 50 characters)

Good Package Names:

"YouTube 60-Second Dedicated Video"
"Instagram Carousel Post + 3 Stories"
"TikTok Video with 2 Revisions"
"Newsletter Feature in 2 Editions"
"Podcast 15-Minute Sponsored Segment"

Package Description:

Detail exactly what's included
Specify format, length, and style
Mention production timeline
Include revision policy
Note usage rights
List any add-ons or extras

Example Description:

Instagram Reel + Stories Bundle

Includes:
• One 30-60 second Instagram Reel featuring your product
• Three Instagram Stories (photo or short video)
• Swipe-up link in Stories (if applicable)
• Product tagging in Reel and Stories
• One round of revisions included
• Content delivered within 7 days of product receipt
• 30-day usage rights for reposting on brand channels

Perfect for product launches, brand awareness campaigns, and driving
website traffic. My Reels average 50K views with 8% engagement rate.

Pricing Your Packages

Factors to Consider:

Audience Size:
- Larger audiences generally command higher rates
- Industry standard: $10-$100 per 1,000 followers (varies widely)
Engagement Rate:
- High engagement is more valuable than high follower count
- Engaged audiences drive better results
Content Type:
- Video production takes more time than photos
- Longer content (YouTube videos) cost more than short-form (Reels)
- Dedicated posts cost more than integrations
Platform:
- YouTube typically commands highest rates
- Instagram Reels/Posts are mid-tier
- Stories are usually cheaper
- TikTok rates vary widely
- Newsletters depend on subscriber count and open rates
Usage Rights:
- Organic posting only: Base price
- Brand can repost: +20-30%
- Paid ad usage: +50-100% or more
- Exclusive rights: +100-200%
Your Experience:
- New creators: Lower end of range
- Established creators: Mid to high range
- Top-tier influencers: Premium pricing

Pricing Strategies:

Required Pricing:

Set a fixed price for the package
Brands know exactly what they'll pay
No negotiation (or limited negotiation)

Optional Pricing (Starting At):

Display "Starting at $X"
Allows negotiation based on brand needs
Flexibility for different campaign sizes

Tiered Pricing:

Basic: $500 (1 post)
Standard: $900 (1 post + 3 stories)
Premium: $1,500 (1 post + 3 stories + 1 Reel)

Custom Pricing:

Don't display prices on storefront
Require brands to inquire
Price based on specific campaign needs

Best Practice: Start with public pricing to attract serious inquiries, but leave room for negotiation on larger deals.

Adding Sample Work to Packages

Why Sample Work Matters:

Shows your content quality
Demonstrates brand integration style
Proves past experience
Helps brands visualize their campaign
Increases conversion rate

How to Add Samples:

In the offering/package editor
Find "Sample Work" or "Portfolio" section
Add links to past content
Upload images or videos
Embed content if supported
Add descriptions or context
Save

What to Include:

Links to past branded content
Screenshots or thumbnails
Performance metrics (views, engagement)
Brand names (with permission)
Content type variety

Example:

Sample Work:

1. YouTube Video for [Brand X] - 150K views, 10K likes
   Link: [youtube.com/...]

2. Instagram Reel for [Brand Y] - 75K views, 8% engagement
   Link: [instagram.com/...]

3. TikTok Video for [Brand Z] - 200K views, featured on FYP
   Link: [tiktok.com/...]

Channel-Specific vs Platform-Wide Offerings

Channel-Specific Offerings:

Created for one specific channel
Tailored to that channel's audience
Example: "Main YouTube Channel Video" vs "Vlog Channel Video"

Platform-Wide Offerings (if applicable):

Generic offerings that apply to any channel on that platform
Example: "Instagram Post" offering could be used for any of your Instagram accounts

Best Practice:

Create channel-specific offerings for more personalization
Customize pricing based on each channel's performance
Tailor descriptions to each channel's audience

Managing Multiple Offerings Per Channel

You can (and should) create multiple offerings per channel to give brands options.

Recommended Offering Structure:

For YouTube:

Dedicated Video (product is the focus)
Integrated Video (product mentioned within broader content)
Pre-Roll Mention (15-30 second mention at video start)
Mid-Roll Integration (product featured mid-video)

For Instagram:

Feed Post Only
Reel Only
Stories Bundle (3-5 stories)
Feed Post + Stories Combo
Reel + Stories Combo
Full Campaign (Feed + Reel + Stories)

For TikTok:

Single Video
Video Series (3 videos)
Duet or Stitch
Hashtag Challenge Participation

For Newsletter:

Primary Sponsor Feature (top of newsletter)
Mid-Newsletter Mention
Product Review Feature
Dedicated Newsletter Edition

For Podcast:

Pre-Roll Ad Read (30-60 seconds)
Mid-Roll Ad Read (60-90 seconds)
Post-Roll Mention
Interview/Feature Segment (10-15 minutes)

How to Organize Multiple Offerings:

Order by popularity or price
Clearly differentiate each offering
Recommend the best-value package
Make comparison easy

Displaying Past Work

Adding Brand Logos from Past Collaborations

(Covered earlier, but here's additional detail)

Strategic Logo Selection:

Include recognizable brands (builds credibility)
Mix large brands with niche brands (shows versatility)
Include brands in target industries
Keep it current (focus on recent collaborations)

How Many Logos to Display:

Minimum: 3-5 (if you have them)
Sweet spot: 8-12 logos
Maximum: 20-25 (too many can overwhelm)
Quality over quantity—only include genuine partnerships

Organizing Your Portfolio Section

Chronological Order:

Most recent collaborations first
Shows current activity and momentum
Updates regularly

By Industry:

Group brands by category (Beauty, Tech, Food, etc.)
Helps brands see relevant experience
Good for niche specialists

By Prominence:

Most well-known brands first
Best-performing campaigns highlighted
Case study approach

Random/Grid:

No specific order
Works well for visual appeal
All brands given equal weight

Adding Video Samples to Brand Logos

Enhanced Portfolio Display: Some platforms allow you to add video samples alongside brand logos.

How to Add:

In Brand Logos block, select a logo
Look for "Add Sample Video" or "Attach Content"
Upload video file or add link
Video plays on hover or click
Save changes

What to Include:

Best-performing branded content
High-quality production
Representative of your style
Various content types
Permission from brand (if required by your contract)

Benefits:

Brands see your work immediately
Increases engagement with your storefront
Shows content quality and style
Demonstrates brand integration approach
Builds trust through transparency

Best Practices for Presenting Past Work

Quality Curation:

Only showcase your best work
Remove outdated or low-quality content
Update regularly with new collaborations

Performance Metrics:

Add view counts or engagement rates if impressive
Include ROI data if you have it (with brand permission)
Use metrics to justify your pricing

Variety:

Show different content types
Display various industries
Include different platforms

Context:

Brief description of each collaboration
Campaign goals and results
Your role in the campaign

Permissions:

Ensure you have rights to showcase the work
Check contracts for portfolio usage clauses
Remove work if a brand requests it

Leveraging Social Proof

Types of Social Proof:

Brand Logos: "I've worked with [Brand X], [Brand Y], [Brand Z]" Testimonials: Direct quotes from brand partners Performance Data: "My last campaign generated 500K impressions" Awards: Industry recognition or certifications Media Mentions: Features in publications Audience Trust: "My followers trust my recommendations"

How to Use Social Proof Effectively:

Place it prominently on your storefront
Update regularly with new accomplishments
Be specific with numbers and results
Get permission for testimonials and data sharing
Use multiple types of social proof

Example Social Proof Section:

Trusted by Leading Brands

[Brand Logo] [Brand Logo] [Brand Logo] [Brand Logo]
[Brand Logo] [Brand Logo] [Brand Logo] [Brand Logo]

"Sarah's content drove a 35% increase in our product page traffic and
exceeded our engagement goals by 200%. She's professional, creative, and
a joy to work with."
— Marketing Director, EcoThreads

Campaign Results:
✓ 2.5M+ impressions generated for brand partners in 2024
✓ Average engagement rate: 8.2% (industry avg: 3%)
✓ 95% of brands collaborate with me multiple times

Featured In:
Forbes | Entrepreneur | StyleWatch Magazine | EcoCreator Podcast

Social Links

Displayed Social Channels Feature

What It Is: A section on your storefront that links to all your social media profiles and other online presence.

Why It's Important:

Brands want to see all your platforms
Cross-platform presence shows professionalism
Increases your reach beyond Flexilocus
Provides multiple ways for brands to evaluate you

Adding Links to External Profiles

How to Add Social Links:

In storefront editor, find "Social Links" or "Connect Your Profiles" section
For each platform, enter your profile URL:
- YouTube: youtube.com/@yourhandle
- Instagram: instagram.com/yourusername
- TikTok: tiktok.com/@yourusername
- X/Twitter: x.com/yourhandle
- LinkedIn: linkedin.com/in/yourname
- Website: yourwebsite.com
- Email: hello@yourwebsite.com
Save changes
Links appear as icons or buttons on your storefront

Linking to Your Various Platforms

Recommended Social Links:

All platforms where you create content
Your personal website or blog
Your newsletter signup page
Professional email address
Media kit PDF (if you have one)
Booking or contact form

Display Style:

Icon buttons (most common)
Text links
Dropdown menu
Sidebar
Footer section

Custom Social Links

Beyond the standard platforms, you can add custom links:

Examples:

Amazon Storefront
LTK (LikeToKnow.it) profile
Substack or Medium blog
Patreon or membership site
Online store or shop
Linktree or other link-in-bio tool
Portfolio website
Press kit

How to Add Custom Links:

In social links section, look for "Add Custom Link"
Enter the URL
Enter the display name
Choose an icon if available
Save

Best Practices:

Only include active, professional links
Keep link list concise (10 links max)
Order by importance
Ensure all links work (test them!)
Update if URLs change

Storefront Best Practices

Professional Profile Picture and Cover Image

Profile Picture:

High resolution (1000x1000px minimum)
Clear, well-lit photo
Professional yet approachable
Consistent with your brand
Same image across all platforms (for recognition)

Cover Image:

High resolution (1920x1080px or larger)
Branded and on-message
Not too busy or cluttered
Readable text (if any)
Optimized for desktop AND mobile viewing
Updated seasonally or for campaigns (optional)

Image Quality Checklist:

✅ Sharp and in focus
✅ Good lighting
✅ Appropriate colors for your brand
✅ Properly sized (not pixelated or stretched)
✅ Fast loading (optimized file size)

Writing Compelling Bios

Formula for a Great Bio:

Hook: Attention-grabbing first sentence
Identity: Who you are and what you do
Audience: Who follows you and why
Value: What brands get by working with you
Proof: Stats, accomplishments, or credentials
Call-to-Action: Next step for interested brands

Example Structure:

[Hook: Attention-grabber]
I help eco-conscious millennials build sustainable wardrobes without breaking the bank.

[Identity: Who you are]
I'm Sarah, a sustainable fashion creator with a passion for proving style and
sustainability can coexist beautifully.

[Audience: Your followers]
My 250K followers across Instagram and TikTok are 18-35-year-old women who
value authenticity, trust my recommendations, and actively engage with sponsored
content.

[Value: Why brands should work with you]
I create visually stunning, conversion-focused content that outperforms industry
benchmarks. My sponsored posts average 10% engagement (industry avg: 3%) and
drive measurable ROI.

[Proof: Credentials]
I've partnered with 50+ sustainable brands including [Brand A], [Brand B], and
[Brand C], consistently exceeding campaign goals.

[CTA: Next step]
Ready to create something amazing together? Check out my packages below or
send me a message to discuss custom campaigns!

Writing Tips:

Use active voice
Be specific with numbers
Show personality
Avoid jargon
Keep paragraphs short
Use bullet points for scannability
Proofread thoroughly

Pricing Strategies

Transparent Pricing:

Pros: Filters brands by budget, saves time, builds trust
Cons: Less negotiation flexibility, may miss opportunities
Best for: Creators with standardized services, those with high demand

Hidden Pricing:

Pros: Case-by-case negotiation, upselling opportunities
Cons: Fewer inquiries, more back-and-forth
Best for: Creators doing custom campaigns, those with highly variable pricing

Hybrid Approach (Recommended):

Show starting prices: "From $500"
Display ranges: "$500-$1,500"
List tiers without exact prices: "Basic | Standard | Premium"
Show some packages, hide others

Pricing Tips:

Research competitor rates
Start slightly below market to build portfolio
Increase prices as you gain experience
Factor in all your time (production, editing, communication, revisions)
Charge more for usage rights, exclusivity, rush orders
Offer bundles at a slight discount
Don't undersell yourself—brands expect to pay fairly

Showcasing Diverse Work

Content Diversity:

Different content formats (video, photo, carousel, stories)
Various industries (beauty, tech, food, lifestyle)
Multiple platforms
Different campaign types (product review, tutorial, lifestyle integration)

Why Diversity Matters:

Attracts more brand types
Shows versatility and adaptability
Demonstrates broad skill set
Reduces "pigeonholing" into one niche

How to Showcase:

Organize portfolio by content type or industry
Include variety in sample work
Mention diverse experience in bio
Display logos from different sectors

Regular Updates and Maintenance

Monthly Tasks:

Update follower counts
Add new brand collaborations
Refresh sample work with recent content
Check all links work
Review for outdated information

Quarterly Tasks:

Update bio if focus has shifted
Refresh cover image (optional)
Review pricing and adjust if needed
Add new offerings or packages
Update demographic data
Review and improve based on performance

Annual Tasks:

Complete storefront overhaul if needed
Professional photo shoot for new images
Comprehensive content audit
Competitive analysis and positioning update

Signs Your Storefront Needs an Update:

Not getting inquiries or collaboration offers
Information is outdated (old follower counts, expired links)
Your brand has evolved significantly
Design looks dated compared to competitors
Adding new platforms or content types

SEO Considerations for Your Public URL

Your storefront can be discovered via search engines. Optimize for SEO:

Username SEO:

Choose a username that's searchable
Include your niche if possible (e.g., "SarahTechReviews" vs "Sarah12345")
Match your social media handles

Bio SEO:

Include relevant keywords naturally
Mention your niche and platforms
Include location if relevant for local brands

Content SEO:

Use descriptive headings
Include keywords in package names and descriptions
Add alt text to images (if platform supports it)
Use proper heading hierarchy (H1, H2, H3)

Technical SEO:

Ensure storefront is indexable (not blocked by robots.txt)
Fast loading times (optimize images)
Mobile-friendly design
Clean, readable URLs

Link Building:

Link to your storefront from all your social media bios
Include it in email signatures
Mention it in video descriptions
Add it to your YouTube channel "About" page
Share it on LinkedIn

Search Terms to Optimize For:

"[Your Name] influencer"
"[Your Niche] creator"
"[Platform] [Niche] influencer"
"Work with [Your Name]"
"[Your Niche] brand partnerships"

Storefront Optimization Checklist

Before publishing or when auditing your storefront:

Common Storefront Mistakes to Avoid

Incomplete Information:

❌ Missing profile picture or cover image
❌ Empty bio or generic placeholder text
❌ No pricing or package information
❌ Outdated statistics

Poor Visual Quality:

❌ Low-resolution images
❌ Inconsistent branding
❌ Cluttered layout
❌ Too many colors or fonts

Confusing Structure:

❌ No clear offerings or packages
❌ Unclear pricing structure
❌ Disorganized content blocks
❌ No clear call-to-action

Unprofessional Presentation:

❌ Typos and grammatical errors
❌ Overly casual or inappropriate language
❌ Broken links
❌ Outdated information

Overcomplication:

❌ Too many packages (overwhelming)
❌ Overly complex pricing
❌ Too much text (walls of text)
❌ Too many blocks (information overload)

Next Steps

Now that your storefront is built:

Enable Brand Discovery → Profile & Account Management
Start Browsing Brands → Discovering Brands
Apply to Campaigns → Campaigns
Manage Collaborations → Collaborations

Your storefront is your most important asset on Flexilocus. Invest time in making it professional, comprehensive, and compelling. A great storefront attracts better brands, commands higher rates, and converts visitors into collaboration partners!