Campaigns

Campaigns are organized opportunities where brands invite or accept applications from creators for specific marketing initiatives. This comprehensive guide covers everything you need to know about finding, applying to, and participating in brand campaigns on Flexilocus.

Understanding Campaigns

What Are Campaigns?

Campaigns are structured brand initiatives designed to promote specific products, services, or brand awareness goals. Unlike direct collaborations where brands reach out to individual creators, campaigns are broader efforts that may involve multiple creators working toward a common marketing objective.

Campaign Characteristics:

  • Structured: Clear objectives, requirements, and timelines
  • Organized: Centralized management of multiple creators
  • Goal-Oriented: Specific marketing objectives (launches, awareness, sales)
  • Time-Bound: Defined start and end dates
  • Multi-Creator: Often involves several creators simultaneously

Public vs Private Campaigns

Public Campaigns:

  • Visibility: Listed in the public campaign browser
  • Access: Any eligible creator can view and apply
  • Application Process: Open application system
  • Competition: Multiple creators compete for spots
  • Discovery: Brands cast a wide net for talent

Private Campaigns:

  • Visibility: Not publicly listed
  • Access: Invite-only
  • Selection: Brands handpick specific creators
  • Exclusive: Limited to invited creators
  • Targeted: Brands approach creators who fit specific criteria

Campaign Types and Structures

Product Launch Campaigns:

  • Introduce new products to market
  • Coordinated content across multiple creators
  • Strict timelines and embargo dates
  • Usually includes product seeding

Brand Awareness Campaigns:

  • Build or maintain brand visibility
  • Flexible content formats
  • Focus on reach and impressions
  • Storytelling and brand values

Seasonal Campaigns:

  • Tied to holidays or seasons (back-to-school, holiday shopping)
  • Time-sensitive content
  • High volume of collaborations
  • Competitive opportunities

Evergreen Campaigns:

  • Ongoing, rolling campaigns
  • No specific end date
  • Continuous creator recruitment
  • Flexible timelines

Event-Based Campaigns:

  • Promote specific events (conferences, product reveals)
  • May require attendance or live coverage
  • Real-time content creation
  • Coordinated posting schedules

Affiliate/Ambassador Campaigns:

  • Long-term partnerships
  • Commission-based or fixed retainer
  • Multiple content pieces over time
  • Relationship building focus

How Campaigns Differ from Direct Collaborations

Aspect Campaigns Direct Collaborations
Structure Organized, formal program One-on-one partnership
Scale Multiple creators Individual creator
Application Apply or invited Direct outreach/invitation
Flexibility Standardized requirements Negotiable terms
Timeline Fixed campaign dates Flexible scheduling
Pricing Set budget/rates Negotiated pricing
Management Campaign manager oversees Direct brand contact
Competition Competitive selection Exclusive relationship

Benefits of Campaigns:

  • Clear expectations and guidelines
  • Less negotiation required
  • Opportunity to be part of larger movement
  • Networking with other creators
  • Structured timelines
  • Often include product seeding

Benefits of Direct Collaborations:

  • More personalized approach
  • Flexible terms and pricing
  • Direct relationship with brand
  • Creative freedom
  • Negotiable deliverables
  • Potential for long-term partnership

Browsing Public Campaigns

Accessing the Public Campaign Browser

How to Access:

  1. Log in to your Flexilocus creator dashboard
  2. Look for "Campaigns", "Browse Campaigns", or "Opportunities" in the main navigation
  3. Click to open the campaign browser

What You'll See:

  • List or grid of active public campaigns
  • Campaign cards with key information
  • Filter and search options
  • Application status tracking

Campaign Listings and Information

Campaign Card typically displays:

  • Campaign title
  • Brand logo and name
  • Brief description or tagline
  • Target platforms (YouTube, Instagram, TikTok, etc.)
  • Budget range or compensation type
  • Application deadline
  • Start and end dates
  • Number of spots available (if disclosed)
  • Requirements at a glance

Campaign Status Indicators:

  • 🟢 Active: Currently accepting applications
  • 🟡 Closing Soon: Application deadline approaching
  • đź”´ Closed: No longer accepting applications
  • ⏸️ Paused: Temporarily not accepting applications
  • âś… Completed: Campaign finished

Campaign Descriptions and Requirements

When you click on a campaign, you'll see full details:

Campaign Overview:

  • Full campaign description
  • Marketing objectives
  • Campaign theme or concept
  • What the brand is looking to achieve
  • Campaign hashtags or handles

Target Audience:

  • Desired creator niches
  • Content categories
  • Geographic targeting
  • Audience demographics needed

Deliverables Expected:

  • Specific content types required
  • Number of posts/videos
  • Content format specifications
  • Posting schedule
  • Campaign messaging or talking points

Content Guidelines:

  • Brand guidelines to follow
  • Do's and don'ts
  • Required elements (product placement, hashtags, mentions)
  • Creative freedom vs. strict guidelines
  • Approval process

Compensation Details:

  • Payment amount or range
  • Payment structure (flat fee, per post, per view)
  • Additional perks (free products, event access, affiliate commission)
  • Payment terms and timeline

Target Platforms and Categories

Platform Targeting: Campaigns often specify which platforms they want content on:

  • YouTube only
  • Instagram only (or specific formats: Reels, Posts, Stories)
  • TikTok only
  • Multi-platform (e.g., Instagram + YouTube)
  • Creator's choice

Why It Matters:

  • Only apply if you have verified channels on required platforms
  • Some campaigns pay more for specific platforms
  • Platform expertise increases acceptance chances

Category Targeting: Campaigns target creators in specific niches:

  • Beauty & Makeup
  • Fitness & Health
  • Food & Cooking
  • Gaming
  • Technology
  • Lifestyle
  • Fashion
  • Travel
  • And more...

Matching Categories:

  • Your profile categories should align with campaign targets
  • Campaigns may accept multiple categories
  • Niche fit is crucial for acceptance

Budget Information

Budget Disclosure Varies:

Transparent Budget:

  • Exact payment amount disclosed
  • "Creator compensation: $500 per post"
  • Clear expectations
  • Easy to evaluate opportunity

Budget Range:

  • "$300-$800 depending on follower count and platform"
  • Negotiable within range
  • Varies by creator qualifications

Undisclosed Budget:

  • "Competitive compensation"
  • "Based on creator rates"
  • Budget discussed upon acceptance
  • May require negotiation

Additional Compensation:

  • Free products (value disclosed)
  • Event tickets or experiences
  • Affiliate commissions
  • Bonuses for performance
  • Long-term ambassador opportunity

Campaign Timelines (Start/End Dates)

Application Period:

  • Application open date
  • Application deadline
  • How long you have to apply

Campaign Execution:

  • Content creation period
  • Product seeding timeline
  • Content submission deadlines
  • Posting dates (specific dates or windows)
  • Campaign end date

Example Timeline:

Applications Open: October 1
Application Deadline: October 15
Creators Notified: October 20
Product Shipping: October 25 - November 1
Content Creation: November 1 - November 20
Content Submission Deadline: November 20
Posting Window: November 25 - December 5
Campaign Ends: December 15

Important Dates to Note:

  • ⏰ Application deadline—don't miss it!
  • 📦 Product receipt—factor in shipping time
  • đź“ť Content submission—need time for edits
  • đź“… Posting dates—schedule accordingly
  • đź’° Payment date—when you'll be compensated

Campaign Requirements

Platform Requirements

Platform-Specific Campaigns:

  • YouTube Campaigns: Need active, verified YouTube channel
  • Instagram Campaigns: Verified Instagram account required
  • TikTok Campaigns: TikTok account with specified follower count
  • Multi-Platform: Must have all required platforms

Format Requirements:

  • Video length specifications (e.g., 60-second TikTok)
  • Image dimensions (e.g., square Instagram post)
  • Story count (e.g., 3-5 Instagram Stories)
  • Reel requirements vs. static posts

Technical Specifications:

  • Video quality (1080p minimum)
  • Audio quality requirements
  • Closed captions or subtitles
  • Specific editing styles or effects
  • Thumbnail requirements (YouTube)

Minimum Follower Counts

Most campaigns set minimum audience thresholds:

Common Tiers:

  • Nano-Influencers: 1K - 10K followers
  • Micro-Influencers: 10K - 100K followers
  • Mid-Tier: 100K - 500K followers
  • Macro: 500K - 1M followers
  • Mega: 1M+ followers

Why Minimums Exist:

  • Ensure sufficient reach
  • Match brand budget to expected ROI
  • Target specific influencer tiers
  • Filter appropriate matches

Meeting Requirements:

  • Check all your channels against minimums
  • Some campaigns specify platform-specific counts
  • "10K Instagram followers OR 50K YouTube subscribers"
  • Don't apply if you don't meet minimums (wastes everyone's time)

Slightly Below Minimum?

  • If you're close (within 10-20%) and have exceptional engagement, might be worth trying
  • Mention your high engagement rate in application
  • Brands may make exceptions for quality creators

Category/Niche Requirements

Strict Category Targeting:

  • Campaign limited to specific niches
  • Example: "Beauty & Skincare creators only"
  • Must have relevant content history

Broad Category Acceptance:

  • Multiple categories accepted
  • Example: "Lifestyle, Fashion, Beauty, or Home creators"
  • More flexibility in applications

Content Style Requirements:

  • Specific content types (tutorials, reviews, vlogs)
  • Editing style (minimal, highly produced)
  • Content tone (educational, entertaining, inspirational)

Evaluating Fit:

  • Review your content honestly
  • Don't stretch to fit if you're not genuine match
  • Authenticity matters more than trying to fit every campaign

Geographic Targeting

Location Requirements:

  • US-based creators only
  • Canada and US
  • European Union creators
  • Global campaign (all locations)
  • Specific countries or regions

Why Geography Matters:

  • Product availability in specific markets
  • Target audience location
  • Shipping logistics for product seeding
  • Regional brand presence
  • Language and cultural relevance

Checking Your Eligibility:

  • Your profile location must match requirements
  • May need to show proof of residence
  • Shipping address must be in eligible region

Budget Ranges

Understanding Campaign Budgets:

  • Total campaign budget (all creators combined)
  • Per-creator compensation
  • Budget tiers based on follower count
  • Additional compensation elements

Budget vs. Your Rates:

  • Compare campaign offer to your standard rates
  • Consider non-monetary benefits (products, exposure)
  • Factor in time and production costs
  • Determine if it's worth your time

Negotiation Possibilities:

  • Some campaigns have fixed budgets (non-negotiable)
  • Others allow negotiation within range
  • Multi-deliverable campaigns may have flexibility
  • Long-term campaigns may offer better rates

Deliverable Expectations

Content Deliverables:

  • Number of posts/videos
  • Specific content formats
  • Required elements (product features, talking points)
  • Hashtags and mentions
  • Links and CTAs

Timeline Deliverables:

  • Draft submission dates
  • Final content submission
  • Posting dates and times
  • Embargo periods (don't post before X date)

Additional Deliverables:

  • Instagram Stories accompanying post
  • Behind-the-scenes content
  • Participation in brand event
  • Usage rights for brand to repost
  • Performance reporting

Revision Expectations:

  • Number of revisions included
  • Revision turnaround time
  • Approval process
  • Final approval authority

Applying to Campaigns

How to Apply to a Campaign

Step 1: Review Campaign Details

  • Read full campaign description
  • Verify you meet all requirements
  • Check timeline fits your schedule
  • Evaluate if brand aligns with your values

Step 2: Access Application Form

  1. Click "Apply" or "Submit Application" button on campaign page
  2. Application form will open (modal or new page)

Step 3: Fill Out Application The application typically includes:

  • Personal Information: Name, email, location (may auto-fill from profile)
  • Channel Selection: Choose which channel(s) you're proposing
  • Application Message: Why you're a good fit (see next section)
  • Rate/Pricing: Your proposed rate (if requested)
  • Portfolio Links: Examples of past work
  • Availability: Confirm you can meet timeline

Step 4: Review and Submit

  1. Proofread your application
  2. Verify all information is accurate
  3. Attach any requested materials
  4. Click "Submit Application"
  5. You'll receive confirmation

After Submission:

  • Application enters review queue
  • Brand evaluates all applicants
  • You'll be notified of decision (accepted, rejected, or waitlisted)
  • Check application status in your dashboard

Writing an Effective Application Message

Your application message is crucial—it's your pitch to the brand.

Structure of a Great Application:

1. Strong Opening (Hook)

  • Grab attention immediately
  • Show enthusiasm for the campaign
  • Make a connection to the brand

2. Why You're a Perfect Fit

  • Align your audience with campaign target
  • Mention relevant content experience
  • Highlight niche expertise
  • Show genuine brand affinity

3. What You Bring to the Table

  • Unique value proposition
  • Engagement metrics
  • Past campaign successes
  • Creative ideas specific to this campaign

4. Proof/Credentials

  • Relevant statistics
  • Past brand collaborations
  • Performance metrics
  • Testimonials or results

5. Enthusiasm and Professionalism

  • Express genuine excitement
  • Commit to deliverables and timeline
  • Invite further discussion

Example Application Message:

Hi [Brand Name] Team,

I'm thrilled to apply for your [Campaign Name] campaign! As a sustainable
lifestyle creator with 85K Instagram followers and 120K TikTok followers, I'm
passionate about promoting eco-friendly products that align with my values—
and your brand is a perfect match.

My audience consists of 22-35-year-old women actively seeking sustainable
alternatives for everyday products. When I featured a similar eco-friendly
brand last quarter, my content generated:
- 150K+ views across platforms
- 12% engagement rate (4x industry average)
- 35% click-through rate on swipe-up links
- Brand reported 40% sales increase during campaign week

For this campaign, I envision creating:
- 1 TikTok video showcasing creative ways to use [Product] in daily routine (60 sec)
- 1 Instagram Reel featuring before/after results (45-60 sec)
- 5 Instagram Stories documenting my honest experience over a week
- All content will include campaign hashtags, product tags, and trackable links

I love that [Brand Name] prioritizes [specific brand value], which resonates
deeply with my audience. I've actually been a customer for [timeframe] and
regularly recommend your products organically.

I'm fully available during the campaign timeline and can commit to all
deliverables. Let me know if you'd like to see additional samples of my work
or discuss the campaign further!

Excited about the possibility of collaborating!

Best,
[Your Name]
Instagram: @yourusername
TikTok: @yourusername
Portfolio: [storefront link]

Application Tips:

  • Personalize for each campaign (no copy-paste)
  • Be specific about metrics and results
  • Show you've researched the brand
  • Propose creative ideas
  • Keep it concise but comprehensive (300-500 words)
  • Proofread carefully
  • Include relevant links

What NOT to Do:

  • ❌ Generic, template applications
  • ❌ Focus only on follower count without engagement context
  • ❌ Spelling or grammar errors
  • ❌ Overselling or false claims
  • ❌ Negativity about other brands or competitors
  • ❌ Demands or entitled tone
  • ❌ Applying when you don't meet requirements

Proposing Your Channels for the Campaign

Channel Selection:

  • Choose the channel(s) that best fit the campaign
  • Consider where your audience is most engaged
  • Factor in platform requirements
  • Select channels you're most confident with

Single Channel Application:

  • Apply with one primary channel
  • Simpler execution
  • Lower budget but less complex
  • Good for first-time brand collaborations

Multi-Channel Application:

  • Propose content across multiple platforms
  • Cross-promotion and wider reach
  • Higher compensation potential
  • More work but greater impact

How to Present Channels:

Proposed Channels:

Primary: Instagram (@username - 85K followers, 8.5% avg engagement)
- 1 Reel + 5 Stories Bundle
- Excellent performance with product content
- High swipe-up conversion rates

Secondary: TikTok (@username - 120K followers, 12% avg engagement)
- 1 dedicated video
- Strong reach with target demographic (18-30 females)
- Content frequently hits FYP

Total Reach: 200K+ combined audience
Estimated Impressions: 400K-600K

Pitching Your Value

Quantify Your Value:

  • Don't just list follower counts
  • Show engagement rates
  • Provide past campaign results
  • Demonstrate audience loyalty

Unique Selling Points:

  • What makes you different from other applicants?
  • Special skills (photography, videography, editing)
  • Niche expertise
  • Unique audience demographic
  • Track record with similar brands

Value Proposition Examples:

  • "My audience has a 40% higher purchase intent than platform average"
  • "I specialize in tutorial-style content that drives action, not just awareness"
  • "My community actively shops my recommendations—I sell out partner products regularly"
  • "I have a 95% brand retention rate—partners work with me multiple times"

Multiple Channel Applications

Why Apply with Multiple Channels:

  • Maximize reach across platforms
  • Offer integrated campaign approach
  • Higher value to brand
  • Increased compensation

How to Structure:

  • Present as tiered options (brand can choose)
  • Bundle pricing (discount for multi-channel)
  • Explain strategy for each platform
  • Show how channels complement each other

Example Multi-Channel Pitch:

Multi-Platform Campaign Proposal:

Option 1: Instagram Only - $600
- 1 Instagram Reel (60 sec)
- 3 Instagram Stories

Option 2: TikTok Only - $800
- 1 TikTok video (60-90 sec)
- Higher engagement and reach on this platform

Option 3: Integrated Campaign (RECOMMENDED) - $1,200 (save $200!)
- Instagram: 1 Reel + 3 Stories
- TikTok: 1 dedicated video
- Cross-platform promotion and hashtag consistency
- Combined reach of 200K+ followers
- Estimated 500K+ impressions

All options include:
âś“ 1 round of revisions
âś“ Usage rights for 6 months
âś“ Performance reporting after campaign

Application Status Tracking

Where to Check Status:

  1. Navigate to "My Applications" or "Campaign Applications"
  2. View list of all campaigns you've applied to
  3. See current status for each

Application Statuses:

🟡 Pending/Under Review:

  • Brand is evaluating your application
  • Be patient—review can take several days to weeks
  • No action needed from you

âś… Accepted:

  • Congratulations! You've been selected
  • You'll receive next steps and collaboration details
  • Campaign moves to active collaboration
  • May need to confirm acceptance

❌ Rejected:

  • Your application was not selected
  • Don't take it personally—many factors involved
  • Learn from experience and apply to others
  • May receive feedback (rare)

⏸️ Waitlisted:

  • You're a backup option
  • May be selected if accepted creators drop out
  • Keep availability open
  • May or may not get selected

đź“© Invitation to Discuss:

  • Brand wants to talk further before deciding
  • Opportunity to elaborate on your application
  • Clarify details or negotiate terms

Notification Methods:

  • Email notification
  • In-app notification
  • Dashboard status update
  • Direct message from brand

Managing Your Applications

Viewing Your Active Applications

Application Dashboard:

  1. Go to "My Applications" or "Applied Campaigns"
  2. See list of all campaigns you've applied to
  3. Filter by status (pending, accepted, rejected)
  4. Sort by application date or campaign date

Information Displayed:

  • Campaign name and brand
  • Date applied
  • Current status
  • Application deadline
  • Campaign start date
  • Next action required (if any)

Application Statuses

(Covered above, but additional details)

Managing Pending Applications:

  • Nothing to do but wait
  • Don't repeatedly contact brand
  • Keep your calendar available in case you're selected
  • Apply to other campaigns in the meantime

After Acceptance:

  • Review collaboration details
  • Confirm you can still meet timeline
  • Accept the collaboration formally
  • Begin onboarding process (product shipping, brief review, etc.)
  • Communication moves to collaboration chat

After Rejection:

  • Review your application for improvement areas
  • Consider why you might not have been selected (underqualified, oversaturated niche, timing, etc.)
  • Apply lessons to future applications
  • Don't give up—keep applying!

Brand Responses

Acceptance Email/Notification:

  • Congratulations message
  • Next steps outlined
  • Contract or agreement to sign
  • Product shipping information
  • Campaign timeline and deadlines
  • Point of contact information
  • Access to campaign brief and guidelines

Rejection Notification:

  • Polite decline message
  • Usually doesn't include detailed reasons
  • May invite you to apply to future campaigns
  • Keep building your profile and try again

Request for More Information:

  • Brand needs clarification
  • May ask for additional samples
  • Could be negotiating rates
  • Opportunity to strengthen your case

Moving from Application to Collaboration

Application Acceptance Flow:

  1. Notification: Receive acceptance email/message
  2. Review Terms: Read collaboration agreement and deliverables
  3. Accept or Negotiate: Accept terms or ask questions
  4. Sign Agreement: E-sign contract if required
  5. Onboarding: Receive campaign brief, product info, brand guidelines
  6. Shipping: Provide address for product seeding
  7. Collaboration Begins: Campaign officially starts
  8. Content Creation: Create content per guidelines
  9. Submission & Approval: Submit drafts for review
  10. Publishing: Post approved content
  11. Reporting: Submit performance metrics
  12. Payment: Receive compensation

Collaboration Workspace:

  • Application converts to full collaboration
  • Access collaboration chat
  • View proposals and agreements
  • Track deliverables and deadlines
  • Submit content

Withdrawing Applications

Why You Might Withdraw:

  • Timeline no longer works for you
  • Competing commitment came up
  • Brand conflict (now working with competitor)
  • Personal reasons
  • Found better opportunity

How to Withdraw:

  1. Go to your application
  2. Look for "Withdraw Application" or "Cancel" button
  3. Confirm withdrawal
  4. Optionally provide reason
  5. Application is removed from consideration

Best Practices:

  • Withdraw as early as possible (don't wait until last minute)
  • If already accepted, communicate directly with brand
  • Be professional—you may want to work with them in future
  • Only withdraw if truly necessary
  • Don't withdraw and reapply repeatedly

After Withdrawal:

  • You can't "un-withdraw" (decision is final)
  • Application removed from brand's review
  • No longer eligible for that campaign
  • Can apply to future campaigns from same brand

Campaign Collaborations

What Happens When Your Application Is Accepted

Immediate Next Steps:

  1. Review Collaboration Terms: Carefully read agreement, deliverables, timeline, payment
  2. Confirm Acceptance: Formally accept the collaboration
  3. Receive Campaign Brief: Detailed guidelines, messaging, do's and don'ts
  4. Product Information: Details on product being promoted
  5. Timeline Confirmation: Key dates and deadlines
  6. Point of Contact: Who to communicate with

Initial Tasks:

  • Sign any required agreements
  • Provide shipping address for product
  • Join campaign communication channel (if group campaign)
  • Review brand guidelines thoroughly
  • Ask clarifying questions early
  • Block out time on your calendar

Campaign-Specific Collaboration Workflows

Structured Workflow: Unlike direct collaborations, campaigns often have standardized processes:

1. Onboarding Phase:

  • Welcome email with campaign overview
  • Access to campaign portal or resources
  • Brand asset downloads (logos, product images)
  • Campaign hashtags and handles
  • Trackable links or discount codes

2. Product Seeding:

  • Product ships to your address
  • Tracking information provided
  • Expected delivery date
  • What to do upon receipt (unboxing video, confirmation email)

3. Content Creation Period:

  • Create content per brief
  • Follow brand guidelines
  • Experiment within allowed creative freedom
  • Take high-quality photos/videos

4. Submission for Approval:

  • Submit draft content by deadline
  • Brand reviews and provides feedback
  • Revisions if needed
  • Final approval before posting

5. Publishing Phase:

  • Post on specified dates/times
  • Use required hashtags and tags
  • Include links and CTAs
  • Cross-promote on Stories (if required)

6. Reporting Phase:

  • Monitor performance metrics
  • Submit performance report
  • Share insights with brand
  • Debrief and feedback

7. Payment:

  • Invoice if required
  • Payment processed per agreement
  • Confirm receipt

Meeting Campaign Deadlines

Critical Deadlines:

  • ⏰ Draft submission deadline
  • ⏰ Final content approval deadline
  • ⏰ Publishing date/time
  • ⏰ Performance report submission

Strategies for Meeting Deadlines:

Plan Ahead:

  • Mark all deadlines in your calendar
  • Set reminders 3-5 days before each deadline
  • Build in buffer time for unexpected issues

Create Earlier Than Required:

  • Don't wait until the last minute
  • Account for revision rounds
  • Consider approval delays
  • Factor in your other commitments

Communicate Proactively:

  • If you're going to miss a deadline, tell brand immediately
  • Explain situation and propose solution
  • Ask for extension if needed (as early as possible)
  • Keep brand informed of progress

What Happens If You Miss Deadlines:

  • Brand may be disappointed or frustrated
  • Could affect future opportunities
  • May breach contract terms
  • Potential payment issues or penalties
  • Damage to reputation

Emergency Situations:

  • Contact brand immediately
  • Explain genuine emergency
  • Propose alternative timeline
  • Offer solutions
  • Most brands are understanding of true emergencies

Campaign Deliverables

Standard Campaign Deliverables:

Content Deliverables:

  • X number of posts/videos
  • Specific formats (Reel, Story, YouTube video)
  • Required length or dimensions
  • Specific messaging or product features to highlight

Platform-Specific Requirements:

  • Instagram: Post + Stories bundle
  • TikTok: 60-second video with trending audio
  • YouTube: 10-minute integration or dedicated review
  • Multi-platform: Coordinated content across channels

Additional Elements:

  • Campaign hashtag usage
  • Brand mentions and tags
  • Product links or swipe-ups
  • Discount code sharing
  • Call-to-action statements

Supporting Content:

  • Behind-the-scenes Stories
  • Unboxing content
  • Process videos
  • Thank you post

Administrative Deliverables:

  • Signed agreement
  • Content approval forms
  • Invoice (if required)
  • Performance report
  • Tax forms (if applicable)

Performance Expectations

What Brands Expect:

  • Content performs at or above your average metrics
  • Authentic engagement (not just views)
  • Positive audience sentiment
  • Trackable actions (clicks, purchases, sign-ups)

Typical Performance Metrics:

  • Views/Impressions: How many people saw content
  • Engagement Rate: Likes, comments, shares relative to views
  • Click-Through Rate: Clicks on links
  • Conversion Rate: Actual purchases or sign-ups
  • Reach: Unique viewers
  • Watch Time: Average view duration (video)

Setting Realistic Expectations:

  • Share your average performance metrics in application
  • Don't promise unrealistic results
  • Explain variables that affect performance (algorithm, posting time, etc.)
  • Brands understand performance can vary
  • Authenticity matters more than inflated promises

Underperformance:

  • If content underperforms, don't panic
  • Analyze why (timing, algorithm, content type)
  • Share insights with brand
  • Offer solutions (boost post, create additional content)
  • Most brands understand and appreciate transparency

Overperformance:

  • Great! Share the success with brand
  • Ask for testimonial or case study
  • Leverage for future opportunities
  • Maintain relationship for repeat campaigns

Campaign Best Practices

Read Guidelines Thoroughly

  • Don't skim campaign brief
  • Ask questions early
  • Clarify ambiguities
  • Follow instructions precisely

Stay True to Your Style

  • Authentic content performs better
  • Don't over-script if you're usually spontaneous
  • Balance brand requirements with your voice
  • Audience can tell when content is forced

Communicate Proactively

  • Update brand on progress
  • Ask for clarification when needed
  • Report issues immediately
  • Be responsive to messages

Deliver Quality

  • High production value
  • Thoughtful editing
  • Error-free captions
  • On-brand but authentic

Meet Deadlines

  • Submit early when possible
  • Build in buffer time
  • Communicate if issues arise
  • Respect brand's timeline

Build Relationships

  • Professional communication
  • Exceed expectations
  • Express gratitude
  • Stay in touch for future opportunities

Next Steps

Now that you understand campaigns:

  1. Browse Active Campaigns → Start exploring current opportunities
  2. Apply Strategically → Quality applications to relevant campaigns
  3. Manage Collaborations → Collaborations
  4. Understand Proposals → Collaborations - Proposals Section

Campaigns are an excellent way to build your portfolio, gain experience, and establish relationships with brands. Apply strategically, deliver exceptional work, and you'll find yourself with a steady stream of campaign invitations!