Creator Discovery

Master the art of finding the perfect creators for your brand using Flexilocus's powerful discovery tools.

How Creator Discovery Works
Browsing Creators
Channel-Based Discovery
Search & Filters
Advanced Search Techniques
Viewing Creator Profiles
Viewing Channel Details
Adding Creators to Campaigns
Initiating Collaborations

How Creator Discovery Works

What is Creator Discovery?

Creator Discovery is Flexilocus's powerful search and filtering system that helps you find the perfect creators for your brand across multiple platforms. Unlike traditional influencer agencies, you have direct access to browse, search, and contact creators yourself.

Types of Creators Available

Flexilocus hosts creators across all major platforms:

YouTube Creators:

Long-form content creators
Niche specialists (tech, beauty, gaming, education)
Video essayists and reviewers
Vloggers and lifestyle creators
Tutorial and how-to channels

Instagram Influencers:

Feed post specialists
Reels creators
Stories experts
Carousel content creators
Lifestyle and fashion influencers

TikTok Stars:

Viral content creators
Trend experts
Niche entertainment
Educational content
Product reviewers

X/Twitter Influencers:

Thought leaders
Industry experts
News and commentary
Viral thread creators
Community builders

LinkedIn Professionals:

B2B influencers
Industry experts
Career coaches
Business thought leaders
Professional educators

Newsletter Writers:

Email marketing specialists
Niche newsletter authors
Curators and aggregators
Industry analysts
Community builders

Podcasters:

Interview hosts
Solo commentary
Panel discussions
Educational series
Entertainment podcasts

Discovery Access Requirements

Free Plan:

✓ Full access to creator discovery
✓ Basic search and filters
✓ View creator profiles
✓ Browse all platforms
✗ Advanced filters limited

Launch Plan:

✓ Everything in Free
✓ Advanced filters
✓ Creator bookmarking
✓ Save search preferences
✓ Export creator lists

Amplify Plan:

✓ Everything in Launch
✓ Priority access to new creators
✓ Advanced analytics on creators
✓ Audience insight tools
✓ Recommendation algorithm

Platform Scope

Multi-Platform Creators:

Many creators are active on multiple platforms
You'll see all their channels
Choose which channel(s) to collaborate on
Different pricing per platform

Platform-Specific Discovery:

Filter by single platform
Filter by multiple platforms
Find creators active on your target channels

Discovery Best Practices

Start Broad, Then Narrow:

Begin with general category search
Add platform filters
Refine by follower count
Filter by engagement rate
Review top matches

Quality Over Quantity:

Don't just look at follower count
Check engagement rates
Review content quality
Assess brand alignment
Read past collaboration examples

Save and Organize:

Bookmark interesting creators
Add to campaign lists
Create comparison lists
Build your creator roster over time

Browsing Creators

Accessing Creator Discovery

How to Access:

Click "Discovery" in the main navigation
Or click "Find Creators" from dashboard
Creator discovery page loads

Default View:

Grid of creator cards
24 creators per page
Sorted by relevance
All platforms shown

Creator Card View

Each creator card displays:

Visual Elements:

Profile picture
Cover image/banner
Platform badges
Verification checkmark (if verified)

Key Information:

Creator name
Username
Primary platform
Main category/niche
Location (if public)

Quick Stats:

Total followers (across all platforms)
Primary channel follower count
Engagement rate
Number of channels

Quick Actions:

View Profile button
Bookmark/Save for later
Add to Campaign dropdown
Contact/Start Collaboration

Creator List/Table View

Switch to table view for more data:

How to Switch:

Toggle in top right: Grid ⇄ Table
Preference saved automatically

Table Columns:

Creator Name
Primary Platform
Followers
Engagement Rate
Content Categories
Location
Verification Status
Last Active
Actions

Sortable Columns:

Click column header to sort
Ascending/descending
Multi-column sort (hold shift)

Table Features:

Select multiple creators (checkboxes)
Bulk actions (add to campaign, export)
Customize visible columns
Export to CSV

Quick Information Display

Hover Over Creator Card:

Quick preview modal
Recent content thumbnails
Full follower breakdown
All platforms listed
Top 3 content categories
Pricing range (if available)

What This Helps With:

Quick screening
Rapid browsing
Compare creators quickly
Decide whether to deep-dive

Switching Between Views

Grid View Best For:

Visual browsing
Getting a feel for creators
Brand aesthetic evaluation
Initial broad search

Table View Best For:

Data-driven decisions
Comparing stats
Sorting by metrics
Bulk operations
Export needs

Personal Preference:

View preference saved per user
Can switch anytime
Different team members can use different views

Channel-Based Discovery

What is Channel-Based Discovery?

Instead of showing creators, you can browse individual channels. This is powerful because:

Creators often have multiple channels
Different platforms have different audiences
Pricing varies per channel
You can collaborate on specific channels

Why Channel-Based Discovery Matters

Example Scenario: Sarah is a creator with:

YouTube: 500K subscribers (tech reviews)
Instagram: 150K followers (lifestyle content)
TikTok: 50K followers (quick tech tips)

As a Brand:

Tech product? Work with YouTube or TikTok channel
Lifestyle product? Work with Instagram channel
Budget-conscious? Choose the TikTok channel
Multi-platform campaign? Collaborate on multiple channels

Switching to Channel View

How to Enable:

In Creator Discovery page
Find "View Mode" toggle
Switch from "Creators" to "Channels"
Page reloads showing channels

What Changes:

Cards show individual channels, not creators
One creator may appear multiple times (once per channel)
Stats are channel-specific
Filters adjust to channel-level

Channel Cards vs Creator Cards

Channel Card Shows:

Platform icon (large)
Channel name (may differ from creator name)
Handle/username for that platform
Channel-specific subscriber/follower count
Channel-specific engagement rate
Content posted to that channel
Pricing for that specific channel

Creator Card Shows:

Creator's overall profile
All platforms combined
Total cross-platform followers
Creator's overall engagement
All content types

Channel-Specific Statistics

Per-Channel Metrics:

Subscribers/Followers
Average views per post
Engagement rate (likes, comments, shares)
Post frequency
Content categories for this channel
Audience demographics for this channel

Why This Matters:

More accurate pricing
Better alignment with your goals
Platform-specific performance
Audience fit per channel

Channel Verification Badges

Verified Channels:

Admin-verified by Flexilocus
Confirmed ownership
Accurate statistics
Higher trust level

Verification Badge:

Blue checkmark on channel card
"Verified" label
In filters: can filter for verified only

Benefits of Working with Verified Channels:

Confidence in authenticity
Accurate follower counts
Real engagement data
Less risk of fraud

Search & Filters

Complete Filtering Guide

Flexilocus offers comprehensive filtering to find exactly the creators you need.

Platform Filters

Available Platforms:

YouTube
Instagram
TikTok
X/Twitter
LinkedIn
Newsletter
Podcast

How to Use:

Click "Filters" button
Expand "Platforms" section
Check one or more platforms
Results update automatically

Single Platform:

Select one platform
See creators with channels on that platform
View platform-specific stats

Multiple Platforms:

Select multiple (e.g., YouTube + Instagram)
See creators active on ANY selected platform
OR logic: creators with YouTube OR Instagram
Great for finding multi-platform creators

All Platforms:

Leave all unchecked
Shows all creators regardless of platform
Broadest search

Category/Niche Filters

Content Categories: Over 50 categories available, including:

Arts & Crafts
Automotive
Beauty & Makeup
Business & Finance
Comedy & Entertainment
Cooking & Food
Education & Tutorials
Fashion & Style
Fitness & Wellness
Gaming
Health & Medicine
Home & Garden
Lifestyle & Vlog
Music & Audio
News & Politics
Parenting & Family
Pets & Animals
Science & Technology
Sports & Outdoors
Travel & Adventure
And more...

How to Filter:

Click "Categories" in filters
Search categories or browse
Select one or multiple
Combine with other filters

Multiple Category Selection:

OR logic: creator matches ANY selected category
Good for finding adjacent niches
Example: Select "Fitness" + "Nutrition" for health creators

Category Matching:

Shows creators who tag content in these categories
Based on creator's self-categorization
Verified through content analysis

Follower Count Ranges

Filter by Size:

Nano: 1K - 10K followers
Micro: 10K - 50K followers
Mid-tier: 50K - 500K followers
Macro: 500K - 1M followers
Mega: 1M+ followers

Custom Range:

Set minimum follower count
Set maximum follower count
Example: 20K - 100K

Per-Platform Follower Filters:

YouTube: Subscribers
Instagram: Followers
TikTok: Followers
X: Followers
LinkedIn: Connections
Newsletter: Subscribers
Podcast: Subscribers

Why Different Sizes:

Nano-Influencers (1K-10K):

Highest engagement rates
Most authentic connections
Very affordable
Niche audiences
Great for testing

Micro-Influencers (10K-50K):

Strong engagement
More affordable than macro
Loyal audiences
Professional content
Best ROI often here

Mid-Tier (50K-500K):

Balance of reach and engagement
Professional quality
Established creators
Good credibility
Moderate pricing

Macro (500K-1M):

Significant reach
High production value
Strong brand recognition
Higher pricing
Campaign impact

Mega (1M+):

Maximum reach
Celebrity status
Premium pricing
Brand awareness campaigns
Large budgets required

Engagement Rate Filters

What is Engagement Rate:

Engagement Rate = (Likes + Comments + Shares) / Followers × 100

Filter Options:

Any engagement rate
High engagement (5%+)
Very high engagement (10%+)
Ultra-high engagement (15%+)
Custom range

Why Engagement Matters:

Better than follower count alone
Indicates authentic audience
Predicts campaign success
Shows content quality
Reveals audience connection

Platform Benchmarks:

Instagram: 1-3% is average, 5%+ is excellent
TikTok: 5-10% is average, 15%+ is excellent
YouTube: 3-5% is average, 10%+ is excellent
Twitter/X: 0.5-1% is average, 2%+ is excellent
LinkedIn: 2-5% is average, 8%+ is excellent

Location/Country Filters

Filter by Geography:

Country selection (dropdown)
Region/continent
State/province (for US, Canada, etc.)
City (for major cities)

Why Location Matters:

Audience alignment
Time zone coordination
Language/culture fit
Local campaigns
Regional products
Compliance/legal considerations

Location Data:

Creator's stated location
Audience geography (in profile)
Can filter by either

Multiple Countries:

Select multiple countries
Find international creators
Multi-region campaigns

Verification Status Filters

Filter Options:

All creators
Verified only
Unverified only

Verified Creators:

Admin-approved
Confirmed authenticity
Validated statistics
Lower risk

When to Filter for Verified:

First campaign on platform
Large budget campaigns
Risk-averse brands
Require authenticity proof

When All Creators OK:

Experienced with vetting
Micro-influencer campaigns
Can verify independently
Want broader selection

Additional Filters (Launch & Amplify)

Advanced Filters Include:

Average Views Range:

Set minimum average views
Set maximum average views
More indicative than follower count

Posting Frequency:

Daily
2-3 times per week
Weekly
Bi-weekly
Monthly
Irregular

Audience Demographics:

Age range
Gender breakdown
Location of audience
Interests

Price Range:

Set budget minimum
Set budget maximum
See creators within budget

Last Active:

Active in last 7 days
Active in last 30 days
Active in last 90 days
Any

Has Media Kit:

Filter for creators with uploaded media kits
Professional creators
Ready to collaborate

Saving Filter Preferences

Save Your Searches:

Set up filters
Click "Save Search"
Name your search
Save

Saved Searches:

Quick access from dropdown
Update results on click
Edit saved searches
Delete unused searches

Use Cases:

"Tech YouTubers 50K-200K"
"Beauty Micro-Influencers"
"Fitness TikTok Creators"
"B2B LinkedIn Thought Leaders"

Clearing Filters

Reset All Filters:

Click "Clear All Filters" button
Returns to default view
All creators shown

Remove Individual Filters:

Click X on filter chip
Filter removed
Results update

Advanced Search Techniques

Using Multiple Filters Effectively

Funnel Approach:

Start with platform (narrows to ~30%)
Add category (narrows to ~10%)
Add follower range (narrows to ~5%)
Add engagement rate (narrows to ~2%)
Review final results

Example Filter Combination:

Platform: YouTube
Category: Technology
Followers: 50,000 - 200,000
Engagement: 5%+
Location: United States
Verified: Yes
Result: 47 creators

Boolean Search Logic

Current Logic:

Multiple categories: OR (any match)
Multiple platforms: OR (any match)
All other filters: AND (must match all)

Future Features (Coming Soon):

Advanced boolean operators
NOT operators (exclude categories)
Complex nested queries

Finding Niche Creators

Strategy for Niche Targeting:

Use Specific Categories:
- Don't use broad "Lifestyle"
- Use specific like "Sustainable Living" or "Zero Waste"
Combine Adjacent Categories:
- "Fitness" + "Plant-Based Diet"
- "Gaming" + "Educational"
- "Fashion" + "Sustainable"
Look at Smaller Follower Counts:
- Niche = smaller but highly engaged
- 5K-50K range often perfect
- Higher engagement in niches
Check Audience Demographics:
- Niche audiences are specific
- Age, location, interests align
- More targeted than broad audiences

Finding Budget-Appropriate Creators

Strategy:

Use Follower Count as Proxy:
- Lower followers = lower pricing generally
- Start with micro-influencers (10K-50K)
- Test before scaling to macro
Filter by Engagement Over Followers:
- High engagement micro > low engagement macro
- Better ROI typically
Consider Platform Pricing:
- TikTok often most affordable
- YouTube typically higher (production value)
- Instagram mid-range
- LinkedIn premium (B2B)
Look at Multiple Channels:
- Creator with 100K YouTube might have 20K TikTok
- TikTok channel will be cheaper
- Same creator, lower price point

Geographic Targeting

Local Campaigns:

Filters:
- Location: Your city/region
- Audience location: Your city/region
- Any follower count
Result: Local influencers with local audiences

Regional Campaigns:

Filters:
- Location: Your country
- Audience: Primarily your country
- Relevant categories
Result: Country-specific creators

International Campaigns:

Filters:
- Multiple countries selected
- Language: English (or target language)
- Global categories
Result: International creators

Audience Demographic Targeting

Understanding Audience Data:

Not just where creator is
Where their audience is
Who watches/follows them
Demographics breakdown

Targeting Young Adults (18-24):

Filters:
- Platform: TikTok, Instagram
- Audience age: 18-24 (65%+)
- Engagement: High
- Relevant categories

Targeting Professionals (30-50):

Filters:
- Platform: LinkedIn, Podcast
- Audience age: 30-50
- Category: Business, Career, Industry-specific
- Location: Relevant

Targeting Specific Gender:

Filter:
- Audience gender: 60%+ female (or male)
- Relevant categories
- Platform: Based on product

Sorting Results

Sort Options:

Relevance (default)
Follower count (high to low)
Follower count (low to high)
Engagement rate (high to low)
Recently joined
Last active
Price (low to high) - Amplify only
Price (high to low) - Amplify only

Best Sort for Different Goals:

Finding Rising Stars:

Sort: Recently joined
Filter: High engagement
Filter: Lower follower count

Finding Established Creators:

Sort: Follower count (high to low)
Filter: Verified
Filter: Active in last 30 days

Finding Best Value:

Sort: Engagement rate (high to low)
Filter: Moderate follower count
Compare pricing

Creating Comparison Lists

Shortlist for Comparison:

Bookmark creators as you browse
Go to "Bookmarked Creators"
View side-by-side
Compare stats, pricing, content
Make final selection

Side-by-Side Comparison:

Up to 10 creators at once
All key metrics visible
Easy to see differences
Export comparison data

Viewing Creator Profiles

Accessing Creator Storefronts

How to View:

Click on creator card
Or click "View Profile" button
Creator storefront opens

What Is the Storefront:

Creator's public portfolio
Built by the creator
Showcases their work
Lists their offerings/packages
Acts as their professional presence

Storefront Components

Header Section:

Cover image
Profile picture
Creator name and username
Bio/description
Location and languages
Social links

Platform Channels:

All creator's channels listed
Statistics per channel
Verification badges
Quick stats (followers, engagement)

Offerings/Packages:

Pre-built collaboration packages
Pricing (if listed)
Deliverables included
Timelines
Sample work

Portfolio Section:

Past brand collaborations
Brand logos worked with
Sample content links
Case studies (if provided)

About Section:

Extended bio
Creator story
Values and mission
What they're looking for in brands

Evaluating Creator Content

Content Quality Checklist:

Production Value:

Video/image quality
Audio quality (for video/podcast)
Editing skills
Lighting and composition
Professional appearance

Consistency:

Posting frequency
Content style consistency
Brand aesthetic
Quality maintenance

Engagement Quality:

Comments are thoughtful
Creator responds to audience
Community interaction
Not bot comments

Authenticity:

Genuine personality
Not overly scripted
Transparent about partnerships
Audience trust evident

Brand Integration:

Natural product mentions
Appropriate for sponsored content
Maintains authenticity
Good past brand work

Channel Details Breakdown

For Each Platform Channel:

Statistics:

Followers/subscribers count
Average views per post
Engagement rate
Post frequency
Growth rate (if available)

Audience Demographics:

Age range breakdown
Gender split
Top countries
Interests/affinities

Content Information:

Primary categories
Content style
Posting schedule
Content types (Reels, Stories, videos, etc.)

Performance Metrics:

Average likes
Average comments
Average shares
Click-through rates (if provided)

Past Work and Portfolio

What to Look For:

Brand Logos:

Recognizable brands
Similar to your brand
Industry relevance
Frequency of sponsored content

Sample Content:

Links to past sponsored posts
Quality of integrations
Authenticity maintained
Effective calls-to-action

Testimonials:

Quotes from brands (if available)
Success metrics
Case studies

Red Flags:

Too many sponsored posts (oversaturation)
Poor quality sponsored content
Brands completely unrelated to niche
Audience backlash in comments

Offerings and Packages

Understanding Preset Packages:

Creators often list pre-built packages like:

YouTube Video Package:

60-second integration in main video
Dedicated thank you in description
Pinned comment
Price: $X,XXX

Instagram Package:

1 Feed post
3 Stories
Usage rights: 6 months
Price: $X,XXX

Multi-Platform Package:

YouTube video mention
Instagram Reel
TikTok post
Price: $X,XXX

Benefits of Preset Packages:

Clear expectations
Known pricing
Faster negotiation
Creator's recommended offering

Custom Packages:

Can always request modifications
Negotiate different deliverables
Adjust pricing
Discuss through chat

Contact Information

How to Contact:

"Start Collaboration" button
Sends message to creator
Opens chat window
Begin negotiation

What to Include in Initial Message:

Brief brand introduction
Why you're interested in them specifically
What you're looking for
Timeline
Budget range (optional)
Next steps

Viewing Channel Details

Deep-Diving into Specific Channels

When you click on a specific channel (not the creator profile, but an individual platform channel):

Channel Statistics Breakdown

Follower/Subscriber Metrics:

Current count
Growth rate (monthly)
Growth trend graph
Follower milestones reached

Engagement Metrics:

Engagement rate (calculated)
Average likes per post
Average comments per post
Average shares
Save rate (Instagram)
Click-through rate (if available)

Content Metrics:

Total posts/videos
Post frequency (per week/month)
Average views per post
View velocity (how fast views accumulate)
Completion rate (YouTube)

Performance Trends:

Last 30 days
Last 90 days
Last 12 months
Trending up/down/stable

Audience Demographics

Geographic Distribution:

Top 5 countries (percentages)
City-level data (for larger audiences)
Language breakdown

Age Distribution:

13-17
18-24
25-34
35-44
45-54
55-64
65+

Gender Distribution:

Male percentage
Female percentage
Non-binary/other (if available)

Audience Interests:

Top interest categories
Affinity index
Cross-platform interests

Why Demographics Matter:

Ensure audience matches your target
Geographic relevance
Age appropriateness
Interest alignment
Campaign effectiveness

Content Categories

Primary Categories:

Main 1-3 content categories
What the channel focuses on
Consistency in niche

Secondary Categories:

Occasional content types
Adjacent topics
Variety offered

Content Themes:

Recurring series
Content pillars
Format types (tutorials, vlogs, reviews, etc.)

Verification Status

Channel Verification:

✓ Verified: Admin confirmed authenticity
⏳ Pending: Verification in process
✗ Unverified: Not yet verified
⚠️ Rejected: Failed verification (rare)

What Verification Means:

Flexilocus admin confirmed the creator owns the channel
Statistics are validated
Identity confirmed
Lower risk for brands

Working with Unverified Channels:

Can still collaborate
Do your own due diligence
Check platform verification (blue check on Instagram/YouTube)
Review engagement authenticity
Start with smaller test campaigns

Channel-Specific Offerings

Offerings for This Channel:

May differ from other channels
Platform-specific deliverables
Channel-specific pricing
Unique to this channel's audience

Example: Creator has YouTube and TikTok:

YouTube: $5,000 for 60-sec integration
TikTok: $1,500 for dedicated video
Same creator, different channels, different pricing

Adding Creators to Campaigns

Saving Creators for Later

Bookmarking Creators:

Click bookmark icon on creator card
Or click "Save" on creator profile
Creator added to your bookmarks
Access anytime from "Bookmarked" section

Why Bookmark:

Build creator roster
Come back later
Compare options
Share with team
Organize research

Add to Campaign Functionality

How to Add to Campaign:

Click "Add to Campaign" dropdown
Select existing campaign
Or click "Create New Campaign"
Creator added to campaign list

What This Does:

Adds creator to campaign's potential roster
Does NOT send invitation yet
Allows you to build a list
Organize by campaign
Batch invite later

Campaign Lists:

Each campaign has a creator list
View all saved creators for that campaign
Manage and organize
Bulk invite when ready

Building Creator Lists

Organized Lists by:

Campaign
Product category
Platform
Budget tier
Geographic region
Content style

List Management:

Go to campaign page
View "Saved Creators" tab
See all creators added to this campaign
Sort and filter
Take actions

List Actions:

Invite to campaign (batch)
Remove from list
Move to different campaign
Export list
Share with team

Managing Saved Creators

Viewing All Bookmarked Creators:

Discovery > Bookmarked
See all saved creators
Filter and sort
Take actions

Organize Bookmarks:

Add tags
Add notes
Rate/star favorites
Last contacted date
Status tracking

Bulk Operations:

Select multiple
Add to campaign
Remove bookmarks
Export selection

Initiating Collaborations

Direct Outreach vs Campaign Invitations

Two Ways to Connect with Creators:

1. Direct Collaboration:

One-on-one partnership
Not tied to a campaign
Flexible and informal
Good for:
- Testing creators
- Ongoing relationships
- Quick single collaborations
- Organic partnerships

2. Campaign Invitation:

Part of organized campaign
Multiple creators
Structured approach
Good for:
- Large campaigns
- Multiple creator outreach
- Organized tracking
- Team collaboration

Choosing Collaboration Type

Use Direct Collaboration When:

Working with one creator
No formal campaign structure needed
Testing a creator relationship
Ongoing partnership
Quick turnaround needed
Informal approach preferred

Use Campaign Invitation When:

Multiple creators for same initiative
Need organization and tracking
Team collaboration required
Reporting and analytics important
Part of larger marketing initiative
Need campaign-level insights

Channel Selection for Collaboration

Choosing Which Channel:

Creator may have multiple channels
Select specific channel(s) to collaborate on
Each channel has different:
- Audience
- Pricing
- Deliverables
- Reach

Single Channel Collaboration:

Most common
Focus on one platform
Clear scope
Single pricing

Multi-Channel Collaboration:

Work across creator's multiple channels
Example: YouTube + Instagram
Higher reach
Higher investment
Better brand integration

Writing Initial Collaboration Messages

What to Include:

1. Introduction: "Hi [Creator Name], I'm [Your Name] from [Brand]. We're a [brief description]."

2. Why Them: "We love your content about [specific topic]. Your [specific video/post] really resonated with us because [reason]."

3. The Opportunity: "We're looking to collaborate on [type of content] featuring our [product/service]. We think it would be a great fit for your audience because [reason]."

4. What You're Offering: "We're thinking [deliverable description] and have a budget of [range or specific amount] in mind."

5. Timeline: "We're hoping to launch this content in [timeframe]. Does this timeline work for you?"

6. Next Steps: "Would you be interested in discussing this further? I'd love to hear your thoughts and answer any questions."

Example Message:

Hi Sarah,

I'm Mike from GreenLife Products. We create eco-friendly home goods for conscious consumers.

I've been following your sustainable living content on YouTube for a while now, and your recent video on reducing plastic waste really resonated with our brand values. Your authentic approach and engaged community are exactly what we're looking for.

We'd love to collaborate with you on a product review video featuring our new bamboo kitchen collection. We think it would be a great fit since your audience is clearly passionate about sustainable alternatives.

We're thinking a 90-second integration in one of your main videos, plus a few Instagram Stories. Our budget for this collaboration is in the $3,000-4,000 range.

We're hoping to launch in early November to align with our product release. Does this timeline and concept interest you?

I'd love to discuss further and hear your ideas!

Best,
Mike
GreenLife Products

Best Practices for Initial Outreach

Do:

✓ Personalize each message
✓ Reference specific content
✓ Be clear about expectations
✓ Mention budget range
✓ Show you understand their audience
✓ Be professional but friendly
✓ Respond promptly to their reply

Don't:

✗ Send generic copy-paste messages
✗ Be overly salesy about your product
✗ Demand specific content without negotiation
✗ Lowball pricing
✗ Rush them to respond
✗ Be vague about expectations
✗ Ignore their media kit or rates

Following Up

If No Response:

Wait 5-7 days
Send polite follow-up
Reference original message
Keep it brief
Accept no response as "not interested"

Follow-up Example:

Hi Sarah,

Just wanted to follow up on my message from last week about a potential collaboration. I know you're busy, so no pressure if the timing isn't right!

If you're interested, I'd love to chat. If not, no worries – I'll continue enjoying your content!

Best,
Mike

After 2 Follow-ups:

Move on
Try again in 3-6 months
They may be busy or not interested
Respect their time

Best Practices Summary

Efficient Discovery

Start Your Search Right:

Define your goals first
Know your target audience
Set budget parameters
Choose platforms strategically
Use filters progressively

Build Your Creator Database:

Bookmark interesting creators
Organize by campaigns
Add notes and tags
Regular discovery sessions
Build relationships over time

Quality Over Quantity

Focus On:

Engagement rate > follower count
Audience alignment > creator size
Content quality > production budget
Authenticity > perfect fit
Long-term relationships > one-offs

Ongoing Discovery

Make It a Habit:

Weekly discovery sessions
Follow trending creators
Monitor rising stars
Keep lists updated
Track creator performance

Troubleshooting

No Creators Match My Filters

Try:

Broaden filters one at a time
Remove strictest filter first
Expand follower range
Add more categories
Try different platforms

Can't Find Specific Creator

Solutions:

Use search by name/username
Check if they're on platform
Try different name variations
Search by social handle
Contact support if they should be listed

Bookmarks Not Saving

Check:

Browser cookies enabled
Logged in to account
Try different browser
Clear cache
Contact support if persists

Next Steps

Now that you know how to discover creators:

Create a Campaign to organize your outreach
Learn About Collaborations to understand the process
Master Proposals to structure deals

The perfect creator for your brand is out there. Use these discovery tools to find them, and start building authentic partnerships!