Analytics & Reporting

Track performance, measure ROI, and analyze your influencer marketing efforts with Flexilocus's comprehensive analytics tools.

Table of Contents

  1. Dashboard Overview
  2. Collaboration Analytics
  3. Campaign Analytics
  4. Performance Reports

Dashboard Overview

Understanding Your Brand Dashboard

Your dashboard is the central hub for monitoring all influencer marketing activity at a glance.

Accessing the Dashboard

How to Access:

  • Login automatically shows dashboard
  • Or click "Dashboard" in main navigation
  • Default landing page

Key Metrics Displayed

At-a-Glance Metrics:

Active Collaborations:

  • Number currently in progress
  • Status breakdown
  • Quick access links
  • Progress indicators

Pending Actions:

  • Proposals awaiting response
  • Content awaiting review
  • Applications to review
  • Overdue items

This Month Stats:

  • Collaborations started
  • Content published
  • Budget spent
  • Creators engaged

Subscription Usage:

  • Collaborations used vs. limit
  • Team seats used
  • Storage used
  • Reset date

Active Collaborations Summary

Collaboration Status Grid:

Negotiating: 3
In Progress: 7
Under Review: 2
Approved: 1
Published: 4

Visual Progress:

  • Pie chart of status distribution
  • Progress bars per collaboration
  • Color-coded status indicators
  • Quick filters

Quick Actions:

  • View all collaborations
  • Filter by status
  • Sort by priority
  • Jump to specific collaboration

Upcoming Deadlines

Deadline Widget:

  • Next 7 days of deadlines
  • Content due dates
  • Publish dates
  • Review deadlines
  • Milestone dates

Visual Timeline:

  • Calendar view
  • List view
  • Urgent items highlighted
  • Overdue items flagged

Actions:

  • Click to view collaboration
  • Mark as complete
  • Extend deadline
  • Send reminder to creator

Budget Tracking

Budget Dashboard:

Overall Campaign Spending:

Total Budget: $50,000
Committed: $32,000 (64%)
Paid: $18,000 (36%)
Remaining: $18,000 (36%)

Monthly Trend:

  • Graph of spending over time
  • Budget utilization rate
  • Forecast for month-end
  • YoY comparison (if applicable)

By Platform:

  • YouTube: 40%
  • Instagram: 35%
  • TikTok: 20%
  • Other: 5%

By Creator Size:

  • Macro: 45%
  • Mid-tier: 35%
  • Micro: 20%

Quick Actions

Dashboard Quick Actions:

  • Start new collaboration
  • Create campaign
  • Discover creators
  • Review pending content
  • Check messages
  • View reports

Customizable Widgets:

  • Drag and drop
  • Show/hide widgets
  • Resize
  • Set refresh rates
  • Export data

Collaboration Analytics

Tracking Collaboration Performance

Monitor individual and aggregate collaboration metrics to understand what's working.

Individual Collaboration Metrics

Per Collaboration Tracking:

Content Performance:

  • Views/Impressions
  • Engagement (likes, comments, shares)
  • Engagement rate
  • Click-through rate
  • Conversion metrics (if tracked)

Timeline Performance:

  • Days to agreement
  • Production time
  • Review time
  • Total collaboration duration
  • On-time delivery

ROI Metrics:

  • Cost per view
  • Cost per engagement
  • Cost per click
  • Cost per conversion
  • Overall ROI

Example Collaboration Report:

Collaboration: @TechReviewer - YouTube Video
Budget: $5,000
Published: March 15, 2024

Performance (30 days):
- Views: 125,000
- Likes: 4,200
- Comments: 380
- Shares: 156
- Engagement Rate: 3.8%
- Click-through Rate: 2.1%
- Estimated Reach: 150,000

ROI Metrics:
- Cost per view: $0.04
- Cost per engagement: $1.08
- Estimated conversions: 320
- Cost per conversion: $15.63
- ROI: 240%

Overall Collaboration Success Rate

Success Metrics:

Completion Rate:

Collaborations Started: 50
Completed Successfully: 45
Cancelled: 5
Success Rate: 90%

Average Metrics:

  • Average response time
  • Average negotiation time
  • Average production time
  • Average engagement rate
  • Average ROI

Platform Comparison:

YouTube:
- Avg views: 85,000
- Avg engagement rate: 4.2%
- Avg ROI: 280%

Instagram:
- Avg views: 45,000
- Avg engagement rate: 5.8%
- Avg ROI: 220%

TikTok:
- Avg views: 120,000
- Avg engagement rate: 7.5%
- Avg ROI: 310%

Budget Utilization

Spending Analysis:

By Campaign:

Q1 Product Launch: $18,000 (90% of budget)
Brand Awareness: $12,000 (80% of budget)
Summer Campaign: $8,000 (40% of budget)

By Creator:

  • Top spenders
  • Best ROI creators
  • Cost efficiency
  • Repeat collaboration costs

Budget vs Performance:

  • High spend, high ROI: Scale up
  • High spend, low ROI: Reassess
  • Low spend, high ROI: Increase investment
  • Low spend, low ROI: Test different approach

Creator Performance

Top Performing Creators:

  • Highest engagement rates
  • Best ROI
  • Most views
  • Best conversion rates
  • Fastest turnaround

Creator Comparison:

@CreatorA:
- 3 collaborations
- Avg engagement: 6.2%
- Avg ROI: 320%
- Status: Top performer

@CreatorB:
- 2 collaborations
- Avg engagement: 4.1%
- Avg ROI: 180%
- Status: Good performer

@CreatorC:
- 1 collaboration
- Avg engagement: 2.8%
- Avg ROI: 95%
- Status: Underperformed

Insights:

  • Who to work with again
  • Who to scale up with
  • Who needs different approach
  • Who to pass on

Timeline Adherence

Timeline Analytics:

On-Time Delivery:

Total Collaborations: 45
On-Time: 38 (84%)
1-3 Days Late: 5 (11%)
4+ Days Late: 2 (5%)

Average Timeline:

Response time: 2.3 days
Negotiation time: 5.7 days
Production time: 14.2 days
Review time: 2.8 days
Total time: 25 days

Bottleneck Analysis:

  • Where delays happen most
  • Average delay duration
  • Impact on campaigns
  • Improvement opportunities

Campaign Analytics

Measuring Campaign Success

Track comprehensive campaign-level metrics to understand overall initiative performance.

Campaign Performance Metrics

Per-Campaign Dashboard:

Overall Campaign Stats:

Campaign: Q1 Product Launch
Duration: Jan 1 - Mar 31
Budget: $50,000
Creators: 15

Status:
- Completed: 12
- In Progress: 2
- Cancelled: 1

Aggregate Performance:

Total Views: 1,250,000
Total Engagements: 85,000
Avg Engagement Rate: 6.8%
Total Clicks: 28,500
Estimated Conversions: 3,200
Total Reach: 1,800,000

Platform Breakdown:

YouTube (5 creators):
- Views: 580,000
- Engagement: 28,000
- Budget: $22,000

Instagram (7 creators):
- Views: 420,000
- Engagement: 38,000
- Budget: $18,000

TikTok (3 creators):
- Views: 250,000
- Engagement: 19,000
- Budget: $10,000

Creator Participation Rates

Invitation Performance:

Invited: 25 creators
Responded: 22 (88%)
Accepted: 15 (60% of invited, 68% of responded)
Declined: 7
No Response: 3

Application Performance (if public):

Applications Received: 47
Reviewed: 47
Accepted: 5
Declined: 42
Acceptance Rate: 10.6%

Response Quality:

  • Average response time
  • Quality of applications
  • Fit score
  • Geographic distribution

Budget vs Actual Spend

Budget Tracking:

Planned Budget: $50,000

Breakdown:
- Creator payments: $42,000 (84%)
- Platform fees: $3,000 (6%)
- Additional costs: $2,000 (4%)
- Remaining: $3,000 (6%)

Total Spent: $47,000 (94%)

Cost Analysis:

Original Estimates: $50,000
Final Negotiations: $48,000
Additional Costs: $2,000
Under Budget: $3,000 (6%)

Per-Creator Costs:

  • Highest paid: $8,000
  • Lowest paid: $1,500
  • Average paid: $3,133
  • Median paid: $2,800

Timeline Analysis

Campaign Timeline:

Planned Duration: 90 days
Actual Duration: 95 days
Variance: +5 days (6%)

Phase Breakdown:
- Outreach: 12 days (planned: 14)
- Negotiation: 18 days (planned: 14)
- Production: 42 days (planned: 35)
- Review: 12 days (planned: 14)
- Publication: 15 days (planned: 14)

Delay Analysis:

  • Where delays occurred
  • Impact on campaign
  • Reasons for delays
  • Prevention strategies

Milestones:

✓ Campaign launch: On time
✓ First content published: 2 days late
✓ 50% completion: 5 days late
✓ Campaign close: On time (extended deadline)

ROI Measurement

Campaign ROI:

Total Investment: $47,000
Revenue Generated: $142,000
ROI: 202%

Breakdown:
- Direct sales: $98,000
- Brand value: $44,000 (estimated)

Cost Efficiency:

Cost per view: $0.038
Cost per engagement: $0.55
Cost per click: $1.65
Cost per conversion: $14.69
Customer acquisition cost: $47.00

Comparison to Goals:

Goal: 100,000 views
Actual: 1,250,000 views
Achievement: 1,250%

Goal: 2% engagement rate
Actual: 6.8% engagement rate
Achievement: 340%

Goal: 1,000 conversions
Actual: 3,200 conversions
Achievement: 320%

Performance Reports

Aggregated Performance Data

Access and analyze performance data across all collaborations and campaigns.

Platform-Specific Metrics

YouTube Metrics:

  • Subscribers gained
  • Total views
  • Watch time
  • Avg view duration
  • Engagement rate
  • CTR on cards/end screens
  • Comments sentiment

Instagram Metrics:

  • Impressions
  • Reach
  • Saves
  • Shares
  • Profile visits
  • Website clicks
  • Story completion rate

TikTok Metrics:

  • Video views
  • Likes
  • Shares
  • Comments
  • Profile views
  • Following actions
  • Video completion rate

LinkedIn Metrics:

  • Impressions
  • Engagements
  • Shares
  • Comments
  • Profile visits
  • Company page follows
  • Lead generation

Newsletter Metrics:

  • Emails sent
  • Open rate
  • Click-through rate
  • Conversion rate
  • Unsubscribe rate

Podcast Metrics:

  • Downloads
  • Listeners
  • Completion rate
  • Subscriber growth
  • Reviews/ratings

Engagement Analysis

Aggregate Engagement:

Total Collaborations: 50
Total Content Pieces: 67
Total Views: 3,500,000
Total Engagements: 245,000
Avg Engagement Rate: 7.0%

Engagement Breakdown:

Likes: 175,000 (71%)
Comments: 38,000 (16%)
Shares: 32,000 (13%)

Top Performing Content:

  1. @CreatorX - TikTok - 450K views, 12.5% engagement
  2. @CreatorY - YouTube - 280K views, 8.2% engagement
  3. @CreatorZ - Instagram - 180K views, 9.8% engagement

Engagement Trends:

  • Time of day analysis
  • Day of week performance
  • Seasonal trends
  • Content type performance

Reach and Impressions

Total Reach:

Estimated Unique Reach: 4,200,000
Total Impressions: 8,500,000
Impression to Reach Ratio: 2.02

Reach by Platform:

YouTube: 1,800,000 (43%)
Instagram: 1,400,000 (33%)
TikTok: 800,000 (19%)
Other: 200,000 (5%)

Geographic Reach:

United States: 2,100,000 (50%)
Canada: 420,000 (10%)
United Kingdom: 380,000 (9%)
Germany: 290,000 (7%)
Other: 1,010,000 (24%)

Demographic Reach:

Age 18-24: 1,050,000 (25%)
Age 25-34: 1,680,000 (40%)
Age 35-44: 840,000 (20%)
Age 45+: 630,000 (15%)

Conversion Tracking

Conversion Metrics (if tracked):

Total Clicks: 85,000
Landing Page Visits: 68,000
Sign-ups: 12,000
Purchases: 3,400
Conversion Rate (click to purchase): 4.0%

Attribution by Creator:

@CreatorA: 580 conversions ($27,600 revenue)
@CreatorB: 420 conversions ($20,160 revenue)
@CreatorC: 380 conversions ($18,240 revenue)

Conversion Funnel:

Impressions: 8,500,000 (100%)
↓
Views: 3,500,000 (41%)
↓
Engagements: 245,000 (7%)
↓
Clicks: 85,000 (35% of engagements)
↓
Visits: 68,000 (80% of clicks)
↓
Conversions: 3,400 (5% of visits)

Export Options

Available Export Formats:

  • CSV
  • Excel (XLSX)
  • PDF Reports
  • Google Sheets (direct integration)
  • API access (Amplify plan)

Export Options:

  1. Click "Export" button
  2. Select date range
  3. Choose metrics to include
  4. Select format
  5. Download or email

Custom Reports:

  • Schedule automated reports
  • Email to team weekly/monthly
  • Custom metric selection
  • Branded PDF reports
  • Client-ready reports (agencies)

API Access (Amplify):

  • Real-time data access
  • Custom integrations
  • Dashboard connections
  • Automated reporting
  • Third-party tools

Best Practices

Regular Monitoring

Daily:

  • Check dashboard
  • Review pending actions
  • Respond to notifications
  • Monitor urgent deadlines

Weekly:

  • Review active collaborations
  • Check budget utilization
  • Analyze top performers
  • Plan next week's actions

Monthly:

  • Comprehensive performance review
  • ROI analysis
  • Creator performance evaluation
  • Budget forecasting
  • Team sync on metrics

Quarterly:

  • Campaign retrospectives
  • Strategy adjustments
  • Benchmark comparisons
  • Long-term trend analysis

Using Insights for Improvement

Data-Driven Decisions:

If High Engagement, Low Conversions:

  • Review CTA effectiveness
  • Check landing page quality
  • Optimize conversion funnel
  • Better creator briefs

If Low Engagement:

  • Reassess creator fit
  • Review content quality
  • Check audience alignment
  • Improve creative freedom

If Budget Overruns:

  • Negotiate better upfront
  • Set firm budgets
  • Track commitments closely
  • Plan contingency

If Timeline Delays:

  • Build in buffers
  • Improve briefs
  • Faster review process
  • Set clearer expectations

Benchmarking

Compare Against:

  • Your past campaigns
  • Industry averages
  • Competitor activity (if known)
  • Platform benchmarks
  • Creator's typical performance

Industry Benchmarks:

Engagement Rates:
- YouTube: 3-5% good, 7%+ excellent
- Instagram: 3-6% good, 8%+ excellent
- TikTok: 5-9% good, 12%+ excellent
- LinkedIn: 2-4% good, 6%+ excellent

ROI:
- 200%+ considered successful
- 300%+ considered excellent
- 500%+ considered exceptional

Continuous Improvement

Learn from Data:

  • What worked best?
  • What didn't work?
  • Patterns in success?
  • Creator characteristics that succeed?
  • Platform preferences?
  • Content type winners?

Iterate and Optimize:

  • Apply learnings to next campaigns
  • Double down on what works
  • Cut what doesn't
  • Test new approaches
  • Refine creator selection
  • Improve briefs and processes

Troubleshooting

Missing Performance Data

Possible Causes:

  • Creator hasn't reported yet
  • Too soon after publication
  • Platform API delays
  • Privacy settings

Solutions:

  • Request report from creator
  • Wait 48-72 hours
  • Manual data entry
  • Contact support

Inaccurate Metrics

Check:

  • Data source
  • Calculation method
  • Date range
  • Filters applied
  • Currency/timezone settings

Correct:

  • Verify with creator
  • Cross-reference platforms
  • Adjust filters
  • Recalculate

Export Failures

Try:

  • Smaller date range
  • Fewer metrics selected
  • Different format
  • Clear cache
  • Different browser
  • Contact support

Next Steps

Data-driven influencer marketing yields better results. Use analytics to continuously improve your strategy!