Campaigns

Learn how to create, manage, and track influencer marketing campaigns at scale on Flexilocus.

Table of Contents

  1. Campaign System Overview
  2. Creating a Campaign
  3. Campaign Settings
  4. Inviting Creators to Campaigns
  5. Managing Campaign Applications
  6. Campaign Tracking
  7. Public Campaigns
  8. Closing and Completing Campaigns

Campaign System Overview

What Are Campaigns?

Campaigns are organized influencer marketing initiatives that help you manage multiple creator collaborations under a single umbrella. Instead of managing each creator partnership individually, campaigns provide structure, organization, and centralized tracking.

Think of Campaigns As:

  • Marketing initiatives with multiple creators
  • Organized folders for related collaborations
  • Project management for influencer marketing
  • Centralized tracking and reporting

Benefits of Campaign-Based Collaborations

Organization:

  • Group related collaborations together
  • See all campaign activity in one place
  • Track progress across multiple creators
  • Manage timelines centrally

Efficiency:

  • Batch invite creators
  • Consistent messaging
  • Reuse campaign briefs
  • Streamlined approval processes

Tracking:

  • Campaign-level analytics
  • Budget tracking
  • Timeline management
  • Performance comparison

Team Collaboration:

  • Shared campaign visibility
  • Clear ownership
  • Coordinated efforts
  • Team notes and comments

Campaign vs Direct Collaboration

Use Campaigns When:

  • Working with 3+ creators
  • Launching a product
  • Seasonal initiatives
  • Content series
  • Event promotion
  • Brand awareness drives
  • Testing multiple creators
  • Need organized tracking

Use Direct Collaborations When:

  • One-off partnerships
  • Single creator relationship
  • Testing a creator
  • Informal collaborations
  • No need for campaign structure
  • Quick turnaround

Key Differences:

Aspect Campaign Direct Collaboration
Structure Organized under campaign Standalone
Creators Multiple Typically single
Tracking Campaign-level + individual Individual only
Timeline Defined start/end Flexible
Reporting Aggregated + individual Individual only
Team Visibility High Standard
Best For Organized initiatives Quick partnerships

Public vs Private Campaigns

Private Campaigns:

  • Default setting
  • Only visible to you and invited creators
  • You control who can participate
  • Invitation-only
  • Most common type

Public Campaigns:

  • Listed in public campaign directory
  • Creators can discover and apply
  • You review applications
  • Broader reach
  • Good for finding new creators

Choosing Between:

  • Private: When you know which creators you want
  • Public: When you want creator applications
  • Can combine: Public + hand-picked invitations

Campaign Lifecycle

Typical Campaign Flow:

  1. Planning: Define goals, budget, timeline
  2. Creation: Set up campaign in Flexilocus
  3. Creator Discovery: Find and save potential creators
  4. Outreach: Invite creators or accept applications
  5. Negotiation: Discuss terms with interested creators
  6. Execution: Creators produce content
  7. Review: Approve content
  8. Publication: Content goes live
  9. Tracking: Monitor performance
  10. Completion: Close campaign and analyze results

Creating a Campaign

Prerequisites

Before Creating a Campaign:

  • ✓ Have Launch or Amplify plan (campaigns not available on Free)
  • ✓ Know your campaign goals
  • ✓ Have rough budget estimate
  • ✓ Know timeline
  • ✓ Identify target platforms
  • ✓ Draft content brief (can refine later)

Accessing Campaign Creation

How to Create:

  1. Click "Campaigns" in main navigation
  2. Click "Create Campaign" button
  3. Campaign creation modal appears

Or:

  1. From dashboard
  2. "Create New Campaign" card
  3. Same creation flow

Step 1: Campaign Basics

Campaign Name

Best Practices:

  • Clear and descriptive
  • Include product/initiative name
  • Include timeframe (optional)
  • Internal name (creators see campaign overview, not this exact name)

Examples:

  • "Fall Product Launch - EcoBottle"
  • "Q4 Holiday Gift Guide"
  • "Summer Fitness Challenge 2024"
  • "New App Launch Campaign"
  • "Brand Awareness - Gen Z Audience"

Tips:

  • Keep it under 50 characters
  • Make it searchable for your team
  • Use consistent naming convention

Campaign Description

Internal Description: Brief summary for your team. Include:

  • Campaign purpose
  • Key products/services
  • Main goals
  • Important notes

Example:

Launch campaign for our new sustainable water bottle line. Targeting eco-conscious millennials. Focus on product features and environmental impact. Need content before Black Friday for holiday shopping season.

Length:

  • 2-4 sentences
  • Can be more detailed than what you share with creators
  • Internal reference

Campaign Overview for Creators

Public-Facing Overview: What creators see when invited or when browsing (if public campaign).

What to Include:

  • Brand introduction
  • Product/service being promoted
  • Campaign goals
  • What you're looking for in creators
  • Why they should be excited

Example:

GreenLife is launching our revolutionary EcoBottle - a fully biodegradable water bottle that breaks down in 3 years instead of 450. We're looking for passionate sustainability advocates to help us spread the message that eco-friendly doesn't mean compromising on quality or style.

We're seeking creators who genuinely care about environmental issues and have engaged audiences interested in sustainable living. This is more than a product promotion - it's a movement to reduce plastic waste.

Tips:

  • Make it compelling
  • Show personality
  • Be authentic
  • Inspire creators to apply
  • 150-300 words ideal

Step 2: Campaign Targeting

Platform Selection

Select Target Platforms: Check all platforms you're interested in:

  • YouTube
  • Instagram
  • TikTok
  • X/Twitter
  • LinkedIn
  • Newsletter
  • Podcast

Multiple Platform Selection:

  • Can select multiple
  • Creators with any selected platform can participate
  • Different pricing per platform
  • Platform-specific deliverables

Strategy Tips:

Single Platform:

  • Focused campaign
  • Easier to measure
  • Consistent content type
  • Platform-specific goals

Multi-Platform:

  • Broader reach
  • Different audience demographics
  • Various content formats
  • Higher complexity

Target Creator Count

How Many Creators:

  • Estimate how many creators you want
  • Helps with budgeting
  • Guides your outreach efforts
  • Not a hard limit

Recommendations by Goal:

Brand Awareness:

  • 10-20+ creators
  • Mix of sizes
  • Broader reach focus

Product Launch:

  • 5-15 creators
  • Quality over quantity
  • Detailed content

Niche Targeting:

  • 3-10 creators
  • Highly specific audience
  • Deep engagement

Testing:

  • 2-5 creators
  • Learn what works
  • Iterate based on results

Budget Allocation

Total Campaign Budget:

  • Estimated total spend
  • Includes all creator payments
  • Optional field (internal only)
  • Helps track spending

Per-Creator Budget Range:

  • Minimum: $X
  • Maximum: $Y
  • Guides your creator selection
  • Sets expectations

Budget Considerations:

  • Platform costs vary
  • Creator size impacts price
  • Content complexity affects pricing
  • Usage rights increase cost
  • Rush timelines cost more

Step 3: Campaign Visibility

Public or Private

Private Campaign (Default):

  • Not listed publicly
  • Invitation-only
  • You control participant list
  • More curated approach

Public Campaign:

  • Listed in creator campaign browser
  • Creators can apply
  • You review applications
  • Broader reach
  • More applicants to review

When to Make Public:

  • Need many creators quickly
  • Open to discovering new creators
  • Wider net approach
  • Have capacity to review applications

When to Keep Private:

  • Specific creators in mind
  • Selective approach
  • Don't want to manage applications
  • Smaller, targeted campaign

Step 4: Creating Campaign

Review and Create:

  1. Review all information
  2. Click "Create Campaign"
  3. Campaign is created
  4. Redirected to campaign page

What Happens:

  • Campaign created in "Draft" status
  • You can add more details
  • Start saving creators
  • Begin invitations when ready

Campaign URL:

  • Unique URL for your campaign
  • Format: /brands/campaigns/[campaign-id]
  • Share with team
  • Bookmark for easy access

Campaign Settings

Accessing Campaign Settings

How to Edit:

  1. Go to campaign page
  2. Click "Campaign Settings" tab
  3. Or click "Edit Campaign" button
  4. Settings modal opens

Campaign Status

Available Statuses:

Draft:

  • Initial status
  • Still planning
  • Not active
  • Can't invite creators yet
  • Edit freely

Active:

  • Campaign is live
  • Can invite creators
  • Accepting applications (if public)
  • Collaborations can be created
  • Primary working status

Paused:

  • Temporarily stopped
  • No new invitations
  • Existing collaborations continue
  • Not accepting applications
  • Can resume later

Completed:

  • Campaign finished
  • No new activity
  • Historical reference
  • Analytics available
  • Read-only mode

Cancelled:

  • Campaign abandoned
  • All activity stopped
  • Rare status
  • Permanent

Changing Status:

  1. Campaign Settings
  2. Select new status from dropdown
  3. Confirm change
  4. Status updates immediately

When to Use Each:

Keep in Draft:

  • Still planning details
  • Not ready for outreach
  • Gathering creator lists
  • Refining brief

Activate When:

  • Ready to invite creators
  • Details finalized
  • Budget approved
  • Timeline set

Pause When:

  • Need to reassess strategy
  • Budget issues
  • Timeline changes
  • Holiday breaks

Complete When:

  • All content delivered
  • Campaign goals met
  • End date reached
  • Moving to next campaign

Start and End Dates

Campaign Timeline:

  • Start date: When campaign begins
  • End date: When campaign concludes
  • Helps with planning
  • Shown to creators

Setting Dates:

  1. Campaign Settings
  2. Start Date picker
  3. End Date picker
  4. Must be future dates
  5. End date must be after start date

Best Practices:

Start Date:

  • Should be soon if active
  • Allow prep time before
  • Coordinate with product launches
  • Account for creator schedules

End Date:

  • Allow enough time for:
    • Creator outreach (2-4 weeks)
    • Negotiation (1-2 weeks)
    • Content creation (2-4 weeks)
    • Review/revisions (1 week)
    • Publication (1 week)
    • Performance tracking (1-4 weeks)
  • Typical campaign: 2-3 months

Example Timeline:

Campaign Start: January 1
Outreach: January 1-14
Negotiation: January 15-31
Content Creation: February 1-28
Review: March 1-7
Publication: March 8-15
Tracking: March 16-31
Campaign End: March 31

Target Categories

Select Content Categories:

  • Categories you want creators in
  • Multiple selection allowed
  • Helps match right creators
  • Filters your discovery

Available Categories:

  • Arts & Crafts
  • Automotive
  • Beauty & Makeup
  • Business & Finance
  • Comedy & Entertainment
  • Cooking & Food
  • Education & Tutorials
  • Fashion & Style
  • Fitness & Wellness
  • Gaming
  • Health & Medicine
  • Home & Garden
  • Lifestyle & Vlog
  • Music & Audio
  • News & Politics
  • Parenting & Family
  • Pets & Animals
  • Science & Technology
  • Sports & Outdoors
  • Travel & Adventure
  • More...

Strategy:

  • Select 2-5 primary categories
  • Can add related categories
  • Broader = more creators
  • Narrower = better fit

Target Countries

Geographic Targeting:

  • Select target countries
  • Multiple selection allowed
  • Filters creator discovery
  • Can be global

Options:

  • All countries (global campaign)
  • Specific countries
  • Regions (North America, Europe, etc.)
  • Single country

Considerations:

  • Where is your product available?
  • Language requirements?
  • Time zones for communication?
  • Cultural fit?
  • Legal/regulatory issues?

Minimum Follower Requirements

Set Minimums Per Platform:

YouTube:

  • Minimum subscribers: [number]
  • Example: 10,000+

Instagram:

  • Minimum followers: [number]
  • Example: 50,000+

TikTok:

  • Minimum followers: [number]
  • Example: 20,000+

Other Platforms:

  • Similar settings for X, LinkedIn, etc.

Strategy Considerations:

No Minimum (or Low):

  • Open to micro-influencers
  • Higher engagement rates
  • More affordable
  • Testing creators

Moderate Minimum (10K-100K):

  • Established creators
  • Professional content
  • Balance of reach and engagement
  • Most common range

High Minimum (100K+):

  • Macro-influencers
  • Significant reach
  • Higher cost
  • Brand awareness focus

Campaign Requirements and Briefs

Content Brief: Detailed information for creators about what you're looking for.

What to Include:

1. Product/Service Overview:

  • What you're promoting
  • Key features
  • Unique selling points
  • Why it matters

2. Content Requirements:

  • Deliverables expected
  • Platform specifications
  • Content format (video, image, story, etc.)
  • Duration/length
  • Key messages to include

3. Brand Guidelines:

  • Tone and voice
  • Do's and don'ts
  • Visual guidelines
  • Logo usage
  • Legal requirements (FTC disclosure, etc.)

4. Creative Freedom:

  • How much flexibility creators have
  • Approval process
  • Revision policy
  • Sample content examples

5. Timeline:

  • Content deadline
  • Review period
  • Publish date
  • Any critical dates

Example Brief:

CAMPAIGN BRIEF: EcoBottle Launch

PRODUCT OVERVIEW:
EcoBottle is the world's first 3-year biodegradable water bottle. Made from plant-based materials, it performs like traditional plastic but breaks down naturally, solving the 450-year plastic problem.

CONTENT REQUIREMENTS:
- 60-90 second YouTube integration OR 30-60 second Instagram Reel
- Showcase the bottle in use
- Explain the biodegradable technology (we'll provide fact sheet)
- Show product features: leak-proof, dishwasher safe, insulated
- Include your genuine reaction/opinion

BRAND GUIDELINES:
- Tone: Optimistic, solution-focused (not doom and gloom)
- Focus on positive impact
- Must include FTC disclosure
- Can't make unsubstantiated environmental claims
- Logo provided in brand asset kit

CREATIVE FREEDOM:
- We trust your creative vision
- Integrate naturally into your content style
- Show real use cases from your life
- Be honest in your review

TIMELINE:
- Content due: February 15
- Review period: February 16-22
- Revisions: February 23-25
- Publish window: March 1-8

Updating Brief:

  • Can edit anytime
  • Notify invited creators of changes
  • Version history maintained

Inviting Creators to Campaigns

Building Your Creator List

From Creator Discovery:

  1. Browse creators
  2. Click "Add to Campaign"
  3. Select this campaign
  4. Creators added to campaign list

Saved Creators:

  • All creators saved to campaign appear in list
  • Review before inviting
  • Remove if not suitable
  • Add notes

Campaign Creator List:

  1. Go to campaign page
  2. Click "Creators" tab
  3. See all saved creators
  4. Three sections:
    • Saved (not invited yet)
    • Invited
    • Participating (accepted)

Manual Creator Selection

Curated Approach:

  1. Research and save creators
  2. Build ideal creator list
  3. Review and prioritize
  4. Send targeted invitations

Best For:

  • Specific creator targets
  • High-value partnerships
  • Selective campaigns
  • Quality over quantity

Sending Campaign Invitations

How to Invite:

  1. Campaign page > Creators tab
  2. Saved Creators section
  3. Select creators (checkbox)
  4. Click "Send Invitations" button
  5. Invitation modal opens

Invitation Modal:

1. Select Creators:

  • Pre-selected from saved list
  • Can add/remove before sending

2. Write Message:

  • Personalize invitation
  • Reference their content
  • Explain why they're a good fit
  • Outline opportunity

3. Select Deliverables:

  • Choose specific channel(s)
  • Preset packages vs custom
  • Or let creator propose

4. Include Campaign Brief:

  • Auto-attached
  • Creator can review requirements
  • Sets expectations

5. Send:

  • Click "Send Invitations"
  • Invitations sent immediately
  • Creators notified via email + platform

Invitation Message Example:

Hi [Creator Name]!

We're launching a new sustainable water bottle and immediately thought of you after seeing your content on reducing plastic waste. Your authentic approach to eco-living really resonates with our brand values.

We're inviting a small group of creators to be part of our launch campaign. We'd love to have you involved!

Campaign details:
- Product: EcoBottle (biodegradable water bottle)
- Content: YouTube integration or Instagram Reel
- Timeline: Content needed by mid-February, publish early March
- Budget: $3,000-5,000 range

Full campaign brief is attached. Would love to discuss if you're interested!

Best,
[Your Name]
[Brand Name]

Invitation Tracking

Invitation Statuses:

  • Sent: Invitation delivered
  • Viewed: Creator opened invitation
  • Interested: Creator expressed interest
  • Declined: Creator declined
  • Expired: Invitation timed out

Monitoring Invitations:

  1. Campaign page > Creators tab
  2. Invited section
  3. See status of each invitation
  4. Follow up if needed

Following Up on Invitations

When to Follow Up:

  • After 5-7 days of no response
  • If viewed but no reply
  • Before invitation expires

Follow-up Message:

Hi [Creator Name],

Just wanted to check if you had a chance to review our campaign invitation for the EcoBottle launch? 

No pressure if the timing isn't right! Just wanted to make sure it didn't get buried in your inbox.

Would love to have you involved if you're interested.

Best,
[Your Name]

Best Practices:

  • Be polite and professional
  • No pressure tactics
  • Acknowledge they're busy
  • One follow-up usually enough
  • Respect declined invitations

Managing Campaign Applications

Public Campaign Applications

If you made your campaign public, creators can discover and apply.

Where Creators See Public Campaigns:

  • Creator campaign browser
  • Filtered by their platform/niche
  • They can view brief
  • Apply if interested

Viewing Applications

Access Applications:

  1. Campaign page
  2. "Applications" tab
  3. See all creator applications
  4. Filter and sort

Application Information:

  • Creator profile
  • Application message
  • Proposed channel(s)
  • Proposed deliverables
  • Pricing (if provided)
  • Application date

Application Statuses:

  • New: Just received
  • Under Review: You're considering
  • Accepted: Approved, moving to collaboration
  • Declined: Not a fit
  • Withdrawn: Creator withdrew

Reviewing Applications

Review Checklist:

1. Creator Fit:

  • Does their content align?
  • Is their audience your target?
  • Content quality meets standards?
  • Brand safety check?

2. Channel Stats:

  • Meets minimum requirements?
  • Engagement rate good?
  • Audience demographics match?
  • Recent content active?

3. Application Quality:

  • Thoughtful application message?
  • Relevant examples?
  • Realistic timeline?
  • Fair pricing?

4. Capacity:

  • Do you have budget?
  • Can you manage another creator?
  • Fits campaign timeline?

Application Messages

What Creators Include:

  • Why they're interested
  • Why they're a good fit
  • Their audience insights
  • Past similar work
  • Ideas for content

Reading Applications:

  • Shows enthusiasm
  • Demonstrates understanding
  • Reveals creativity
  • Indicates professionalism

Accepting Applications

How to Accept:

  1. Find application
  2. Click "Accept" button
  3. Confirmation modal
  4. Application converts to collaboration

What Happens:

  • Collaboration created automatically
  • Added to campaign
  • Creator notified
  • Moves to negotiation phase
  • Chat opens

Next Steps:

  • Send welcome message
  • Begin negotiation
  • Provide additional details
  • Start collaboration process

Declining Applications

How to Decline:

  1. Find application
  2. Click "Decline" button
  3. Optional: Decline reason
  4. Confirm

Decline Reasons (Optional):

  • Not a fit for this campaign
  • Budget constraints
  • Timeline doesn't work
  • Campaign full
  • Other

What Happens:

  • Creator notified
  • Application marked declined
  • Removed from active list
  • Professional courtesy

Decline Message Best Practices:

  • Be polite and respectful
  • Brief explanation (optional)
  • Thank them for applying
  • Consider for future (if appropriate)

Example Decline Message:

Hi [Creator Name],

Thank you so much for applying to our EcoBottle campaign! We really appreciate your interest.

Unfortunately, we've decided to go in a different direction for this specific campaign. However, we loved your content and would love to consider you for future opportunities.

We'll keep your profile bookmarked!

Best,
[Brand Name] Team

Managing Large Application Volumes

Efficiency Tips:

1. Quick Filters:

  • Filter by platform
  • Filter by follower range
  • Filter by application date
  • Sort by relevance

2. Bulk Actions:

  • Select multiple applications
  • Bulk decline
  • Bulk move to "Under Review"

3. Team Review:

  • Assign applications to team members
  • Add internal notes
  • Rate applicants
  • Discuss in team chat

4. Response Templates:

  • Create saved responses
  • Personalize slightly
  • Faster replies
  • Consistent messaging

Converting Applications to Collaborations

Smooth Transition:

  1. Application accepted
  2. Collaboration auto-created
  3. Linked to campaign
  4. Chat opens
  5. Begin negotiation

Initial Message After Acceptance:

Hi [Creator Name]!

Excited to move forward with you on the EcoBottle campaign! 

Next steps:
1. I'll send over a formal proposal with deliverables and pricing
2. We can negotiate any details
3. Once we agree, we'll lock in the deal
4. Then you'll create amazing content!

Looking forward to working together. Let me know if you have any questions!

Best,
[Your Name]

Campaign Tracking

Campaign Dashboard

Overview Section:

  • Campaign status
  • Timeline (days remaining)
  • Budget utilization
  • Creator count
  • Collaboration statuses
  • Upcoming deadlines
  • Recent activity

Key Metrics:

  • Total creators invited
  • Acceptance rate
  • Collaborations in progress
  • Content pending review
  • Published content
  • Performance metrics (if available)

Creator Participation Overview

Creator List: All creators in campaign with:

  • Name and avatar
  • Channel/platform
  • Collaboration status
  • Current phase
  • Deliverables status
  • Publish date
  • Performance (if published)

Status Breakdown:

  • Invited (pending response)
  • Negotiating
  • In Progress (creating content)
  • Under Review (content submitted)
  • Approved
  • Published
  • Completed

Visual Progress:

  • Progress bars
  • Status indicators
  • Color coding
  • Timeline view

Collaboration Statuses Within Campaigns

Tracking Each Collaboration:

  • Independent status per creator
  • Phases clearly marked
  • Blockers identified
  • Next actions highlighted

Common Statuses:

  • Pending: Awaiting creator response
  • Negotiating: Discussing terms
  • In Progress: Content creation
  • Submitted: Awaiting review
  • Revision Requested: Needs changes
  • Approved: Ready to publish
  • Published: Content live
  • Completed: Done

Budget Tracking

Budget Dashboard:

  • Total campaign budget
  • Committed spend (agreed deals)
  • Pending negotiations
  • Remaining budget
  • Average cost per creator
  • Cost per platform
  • Budget utilization percentage

Budget Alerts:

  • 75% budget used
  • 90% budget used
  • Over budget warning
  • Commitment vs actual spend

Optimization:

  • See where money goes
  • Platform cost comparison
  • Creator size vs cost analysis
  • ROI calculations

Timeline and Deadlines

Campaign Calendar:

  • All collaboration deadlines
  • Content due dates
  • Publish dates
  • Review periods
  • Campaign milestones

Calendar Views:

  • Month view
  • Week view
  • List view
  • Gantt chart (Amplify)

Deadline Alerts:

  • Upcoming deadlines (7 days)
  • Due soon (3 days)
  • Overdue
  • Published content

Timeline Management:

  • See bottlenecks
  • Identify delays
  • Coordinate publish dates
  • Plan review capacity

Campaign Analytics

Available Metrics:

  • Creator participation rate
  • Response rate to invitations
  • Time to first response
  • Negotiation duration
  • Content production time
  • Approval cycle time
  • On-time delivery rate

Content Performance:

  • Views per creator
  • Engagement per creator
  • Total campaign reach
  • Total campaign engagement
  • Average performance metrics
  • Top performing creators

Platform Breakdown:

  • Performance by platform
  • Best performing content type
  • Engagement by platform
  • Reach by platform

Public Campaigns

Making Campaigns Public

How to Make Public:

  1. Campaign Settings
  2. Visibility section
  3. Toggle "Public Campaign"
  4. Add public campaign description
  5. Set application deadline
  6. Save changes

What Creators See

In Campaign Browser:

  • Campaign name (can differ from internal name)
  • Your brand logo
  • Brief campaign overview
  • Platforms sought
  • Follower requirements
  • Budget range (optional)
  • Timeline
  • Apply button

Campaign Details Page:

  • Full campaign brief
  • Brand information
  • Detailed requirements
  • Deliverable expectations
  • Timeline
  • Application form

Campaign Listing Visibility

Where Listed:

  • Public campaign directory
  • Filtered by platform
  • Filtered by category
  • Searchable by keywords

Visibility Requirements:

  • Campaign status: Active
  • Public visibility: Enabled
  • Complete campaign information
  • Valid timeline
  • Clear requirements

Application Management

Application Settings:

  • Application deadline
  • Auto-decline after date
  • Maximum applications
  • Required application fields

Review Process:

  1. Applications come in
  2. Review and screen
  3. Accept or decline
  4. Convert accepted to collaborations
  5. Close when full

Closing to Applications:

  • Can close manually
  • Auto-closes at deadline
  • Auto-closes at max applications
  • Can reopen if needed

Requirements and Targeting

Public Campaign Requirements:

  • Must be specific
  • Clear follower minimums
  • Platform requirements
  • Category targeting
  • Location requirements

Why Specific Requirements:

  • Reduce irrelevant applications
  • Pre-qualify creators
  • Save review time
  • Attract right fit

Broad vs Narrow:

Broad Requirements:

  • More applications
  • More review needed
  • Find unexpected gems
  • Good for discovery

Narrow Requirements:

  • Fewer but better fit applications
  • Less review time
  • More predictable results
  • Good when you know what you want

Closing and Completing Campaigns

When to Mark Complete

Ready to Complete When:

  • All content published
  • Performance tracking done
  • No pending collaborations
  • Campaign end date reached
  • Moving to analysis phase

Don't Rush:

  • Keep active until truly done
  • Monitor post-publication performance
  • Allow time for creator reports

Campaign Status Changes

Completing Campaign:

  1. Campaign Settings
  2. Status dropdown
  3. Select "Completed"
  4. Confirm completion
  5. Campaign marked complete

What Changes:

  • No new invitations
  • No new applications
  • Collaborations remain accessible
  • Moves to completed campaigns
  • Analytics still available

Can Still:

  • View all data
  • Access collaborations
  • Read messages
  • Download reports
  • Reference information

Post-Campaign Analysis

Analysis Checklist:

1. Creator Performance:

  • Which creators performed best?
  • Who delivered on time?
  • Quality of content?
  • Would work with again?

2. Budget Analysis:

  • Total spent vs budgeted
  • Cost per creator
  • Cost per platform
  • ROI calculation

3. Content Performance:

  • Total views/reach
  • Total engagement
  • Best performing content
  • Platform comparison

4. Timeline Review:

  • Delays encountered?
  • Bottlenecks identified?
  • Process improvements?

5. Learnings:

  • What worked well?
  • What didn't work?
  • Surprises?
  • Future recommendations?

Archiving Campaigns

Archive vs Complete:

  • Complete: Recent, still reference
  • Archive: Old, historical, cleanup

How to Archive:

  1. Campaign must be completed first
  2. Campaign Settings
  3. "Archive Campaign" button
  4. Confirm

Archived Campaigns:

  • Hidden from main list
  • Still accessible (Archived filter)
  • All data preserved
  • Can unarchive if needed

When to Archive:

  • 6+ months old
  • No longer referencing
  • Declutter active list
  • Historical record

Campaign History

Accessing History:

  1. Campaigns page
  2. Filter: All / Active / Completed / Archived
  3. View past campaigns
  4. Click to see details

Campaign Timeline:

  • Creation date
  • Start date
  • Key milestones
  • End date
  • Completion date

Historical Value:

  • Reference past strategies
  • Compare performance
  • Reuse successful approaches
  • Learn from mistakes
  • Budget planning

Best Practices

Campaign Planning

Before Creating:

  • Define clear goals
  • Set realistic budget
  • Plan timeline with buffer
  • Draft content brief
  • Know target creators

During Campaign:

  • Monitor regularly
  • Respond promptly
  • Stay organized
  • Track deadlines
  • Communicate clearly

After Campaign:

  • Analyze thoroughly
  • Document learnings
  • Thank creators
  • Pay promptly (if applicable)
  • Build relationships

Effective Campaign Management

Stay Organized:

  • Use campaign structure
  • Tag and categorize
  • Regular status checks
  • Update timeline
  • Keep brief current

Communicate Well:

  • Clear expectations
  • Timely responses
  • Constructive feedback
  • Professional tone
  • Build relationships

Be Flexible:

  • Allow creative freedom
  • Negotiate fairly
  • Accommodate reasonable requests
  • Extend deadlines if needed
  • Focus on outcomes

Scaling Campaigns

Start Small:

  • Test with 3-5 creators
  • Learn what works
  • Refine process
  • Then scale up

Grow Gradually:

  • Increase creator count
  • Add platforms
  • Expand budgets
  • Build team capacity

Maintain Quality:

  • Don't sacrifice for scale
  • Keep standards high
  • Monitor closely
  • Regular check-ins

Troubleshooting

Low Response Rates

Possible Causes:

  • Timing (busy season)
  • Budget too low
  • Requirements unclear
  • Wrong creators targeted

Solutions:

  • Adjust budget
  • Clarify brief
  • Improve outreach message
  • Target different creators

Too Many Applications

Managing Volume:

  • Tighten requirements
  • Close applications
  • Use filters
  • Team review process

Campaign Behind Schedule

Getting Back on Track:

  • Identify bottlenecks
  • Extend deadlines
  • Prioritize creators
  • Parallel processing
  • Add team resources

Next Steps

Now that you understand campaigns:

Campaigns provide structure and organization to your influencer marketing efforts. Use them to scale your creator partnerships effectively!